Best Practices
1549 views

How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI

Treddy - May 9, 2015

DRIVING MEMBERSHIPS, OPTIMIZING ADVERTISING & SERVING THE COMMUNITY VIA BETTER DATAThe biggest truth about data is that it only has…

Big Data
1270 views

No, You Don’t Need a Data Scientist Army to Understand Consumers

Mark Harrington - January 6, 2015

While the idea of customer loyalty by no means a new concept and has been a fundamental focal point of…

Big Data
1818 views

Top 8 Big Data Trends That Marketers Should Care About

Treddy - December 24, 2014

Top 8 Big Data Trends in 2014 That Marketers Should Care AboutBiggest hurdles, pre-targeting, personalization, new jobs and moreBeing an…

How Savvy Marketers Transform “Big Consumer Data” into Customer Wins
Business Intelligence
1342 views
Business Intelligence
1342 views

How Savvy Marketers Transform “Big Consumer Data” into Customer Wins

Mark Harrington - December 5, 2014

For years the promise of data” unlocking a treasure trove of insights and advancements has been the subject of countless…

5 Common Use Cases for Hadoop in Retail
Analytics
2232 views
Analytics
2232 views

5 Common Use Cases for Hadoop in Retail

SameerNori - November 20, 2014

Retailers have gained a unique advantage over consumers that previously never existed. They are now able to track and analyze…

Decision Management
2639 views

Spotlight on Traitify: Who The Hell Are You, Anyway?

Shawn Gordon - November 18, 2014

DataWeek/API World this past September earned my ink as an overall exceptional conference, and as a spotlight on big data company SiSense. I…

Where Do You Draw the Line Between Relevancy and Privacy?
Big Data
1218 views
Big Data
1218 views

Where Do You Draw the Line Between Relevancy and Privacy?

TamaraDull - October 31, 2014

We have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them…

Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?
Analytics
1442 views
Analytics
1442 views

Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?

SameerNori - October 2, 2014

Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and…

5 Big Data Hadoop Use Cases for Retail
Analytics
3234 views
Analytics
3234 views

5 Big Data Hadoop Use Cases for Retail

SameerNori - September 30, 2014

Only in the last few years has the integration of big data and retail marketing become a method for customizing…

Multi-Channel Retail: Where Big Box Meets Big Data
Big Data
1478 views
Big Data
1478 views

Multi-Channel Retail: Where Big Box Meets Big Data

Charles Settles - July 22, 2014

This is the second article of a two part series on the rise of multi-channel retailing and how traditional retailers…