From Master Data to Master Graph
CRM and customer Master Data Management (MDM) applications only enable partial business insights. Thatâs right, and it makes no difference if we are talking cloud, on-premise or hybrid solutions. No matter how much or in which way we extend their data models, they are incapable of conveying complete customer stories.
Peter Perera works with enterprise graph databases to contextualize, explore, visualize and analyze customer connections and data relationships - viewing customer data like never envisioned. He is an enterprise business technology consultant and a spirited, experienced presenter with subject expertise in enterprise graphs for CRM and MDM and making enterprise data graph-ready. During his lengthy consulting career, he has advised and collaborated with over 100 client organizations, facilitated over 100 two-day seminars, has spoken at numerous conferences and penned many articles on enterprise CRM ad MDM. Since 2013, he has focused on emerging graph database technologies to tell engaging customer data stories. During the last two decades, his clients have included brand-name organizations in enterprise software, health insurance, travel, education, high-tech, manufacturing, financial services, nonprofits, business services, and medical products and diagnostics. Peter can be contacted at firstname.lastname@example.org
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