Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.
Best Practices
3862 views
Best Practices
3862 views

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.

mariagrineva - June 29, 2016

Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the…

Cloud Computing
1464 views

Interactive Intelligence Doubles Down on Cloud Computing

RichardSnow - March 16, 2016

Six months ago I wrote that Interactive Intelligence bases its product strategy on continued support of its three core products: CIC,…

How Big Data is Changing and Influencing Internet Marketing
Big Data
5645 views
Big Data
5645 views

How Big Data is Changing and Influencing Internet Marketing

Ryan Kh - February 4, 2016

As we all know loads of consumer data is created every moment through computation. Via social networking databases and GPS…

Business Intelligence
2397 views

Reasons Why Business Intelligence is the New BFF of All Online Marketers

Ryan Kh - January 25, 2016

The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative – in…

Marketing Automation
1989 views

How Marketing Can Be Better Automated With Big Data

Anand - December 21, 2015

Marketing automation is the next big thing. In mid-2013, Salesforce announced the acquisition of ExactTarget which owns Pardot, the marketing…

Analytics
3760 views

From Master Data to Master Graph

Peter Perera - October 6, 2015

CRM and customer Master Data Management (MDM) applications only enable partial business insights. That’s right, and it makes no difference…

Best Practices
1532 views

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

Treddy - June 18, 2015

USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…

Analytics
1244 views

Using Recommendation Engines to Reduce Subscription Service Churn

Davemendle - June 12, 2015

Recommendation engines are the digital version of the pot of gold at the end of the Big Data rainbow. Imagine…

Analytics
2070 views

Redefining Loyalty Programs with Big Data and Hadoop

Davemendle - June 11, 2015

Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…

Analytics
966 views

All Is Not Lost: Finding Value In Marketing Attribution Data

BillFranks - May 15, 2015

In my last blog, I laid out some facts that call into question the extensive effort many organizations put into…