How Big Data Could Facilitate Selective Perception Marketing
Selective perceptionsThis scenario should be familiar to the many of us. Let’s say you have just purchased a brand new…
Self-Service BI Is About More Than Interactivity
Organizations constantly struggle with their data. Integrating, managing, and verifying data sources are continuous exercises required for businesses looking at…
NoSQL Vs. RDBMS for Interactive Analytics: Leveraging the Right and Left Brain of Data
Comparing NoSQL and relational databases is lot like comparing the left and right sides of the brain. Too much focus…
Amazon: Using Big Data Analytics to Read Your Mind
Amazon.com, the Seattle-based ecommerce giant, has always leveraged data. In one of their latest business moves, the company has obtained…
BI Greatly Informs Decision-Making
In the operations of every successful business, regardless of size or industry, all the pieces matter. Everything from the most…
Sales Pipeline Management Dos and Don’ts
There are lots of sales methodologies in the market. As the makers of award-winning sales pipeline analysis and forecasting application…
How MapR’s M7 Platform Improves NoSQL and Hadoop
The M7 Edition. Sounds like a high performance sports car, doesn’t it? The M7 Edition. Sounds like a high performance…
Getting Real Value from BI Investments
Many organizations struggle with their data. Whether those without any structured analytics or data management practices, as well as businesses…
Vertical Cloud Computing Providers Arrive for Financial Services Industry
The cloud’s main story so far has been one of horizontal providers, such as salesforce.com, Microsoft and Amazon, offering…
8 Features of a True Enterprise-Grade Platform for Hadoop and NoSQL
Businesses have several options when looking for a Hadoop and NoSQL solution. Businesses have several options when looking for a…
