By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven white label SEO
    Does Data Mining Really Help with White Label SEO?
    7 Min Read
    marketing analytics for hardware vendors
    IT Hardware Startups Turn to Data Analytics for Market Research
    9 Min Read
    big data and digital signage
    The Power of Big Data and Analytics in Digital Signage
    5 Min Read
    data analytics investing
    Data Analytics Boosts ROI of Investment Trusts
    9 Min Read
    football data collection and analytics
    Unleashing Victory: How Data Collection Is Revolutionizing Football Performance Analysis!
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Self-Service BI Is About More Than Interactivity
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Self-Service BI Is About More Than Interactivity
Business Intelligence

Self-Service BI Is About More Than Interactivity

LyndsayWise
Last updated: 2014/02/07 at 3:06 PM
LyndsayWise
4 Min Read
Image
SHARE

ImageOrganizations constantly struggle with their data. Integrating, managing, and verifying data sources are continuous exercises required for businesses looking at ways to increase their competitive advantage and understand what is occurring within their organization’s daily operations.

ImageOrganizations constantly struggle with their data. Integrating, managing, and verifying data sources are continuous exercises required for businesses looking at ways to increase their competitive advantage and understand what is occurring within their organization’s daily operations. Historically, the benefits of business intelligence and data warehousing have focused on this aspect – making information accessible and managing it within a series of strict guidelines. For instance, developing specific data models to understand how table fields are related or looking at the development of business rules and how they are to be applied. The recent advancements in technology and shift towards a more “social” approach to information access and interactivity has shifted the way in which organizations are accessing and interacting with information assets. Due to this change, expectations have also shifted. It is no longer good enough to have information available if only a subset of employees can access that data and make sense of its value proposition. Not only do these employees need to access data assets, they need to be able to interact with it and drive business decisions that benefit the company as a whole.

Essentially, this is the promise of self-service BI. Self-service applications should be easy enough to use that they appear intuitive to business users while maintaining the integrity of the data and managing business rules on the back end of the application. Call it a tall order, which it is, but luckily for businesses applying newer offerings, vendors are becoming more efficient at making sure that these two aspects fit together to allow business users the option of accessing more advanced analytics without requiring statistical skill sets. 

Organizations require flexible solutions that meet the needs of a variety of business and technical skill sets without limiting the types of information available – in essence creating a true self-service environment. Doing this effectively does require looking at the data as well (the whole process is circular in nature because we always come back to the data). To develop a true self-service solution, organizations also need to consider information access points and be able to look at data holistically. Since a variety of sources are required to get a true sense of what is happening within the organization, developing a self-service BI approach means taking these considerations into account and looking at self-service in a way that includes more than experience and delves into the value proposition broader information access provides.

More Read

ai in marketing

4 Ways AI Can Improve Your Marketing Strategy

Using AI to Create Customized eCommerce Experiences for Consumers
AI Leads to Powerful New Fraud Detection Software for E-commerce
Personalizing Learning Experience with AI Voice Over Generator
Revolutionizing Procurement: The Power of AI in Vendor Management Systems

This post was written as part of the IBM for Midsize Businessprogram, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.

website statistics

LyndsayWise February 7, 2014
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

iot and cloud technology
IoT And Cloud Integration is the Future!
Internet of Things
ai in marketing
4 Ways AI Can Improve Your Marketing Strategy
Artificial Intelligence
data security unveiled
Data Security Unveiled: Protecting Your Information in a Connected World
Security
it management for data-driven businesses
7 Major IT Infrastructure Challenges for Data-Driven Companies
IT

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

ai in marketing
Artificial Intelligence

4 Ways AI Can Improve Your Marketing Strategy

8 Min Read
ai in e-commerce marketing
Artificial Intelligence

Using AI to Create Customized eCommerce Experiences for Consumers

8 Min Read
AI and cybersecurity
Artificial Intelligence

AI Leads to Powerful New Fraud Detection Software for E-commerce

5 Min Read
artificial,intelligence,entity,using,voice,to,communicate,as,represented,by
Artificial Intelligence

Personalizing Learning Experience with AI Voice Over Generator

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?