Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: How To Use Social Media Analytics To Increase Your Business Success
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Social Data > How To Use Social Media Analytics To Increase Your Business Success
AnalyticsExclusiveSocial DataSocial Media Analytics

How To Use Social Media Analytics To Increase Your Business Success

philcohen4
philcohen4
6 Min Read
how to use social media analytics
SHARE

Marketing has changed immensely in the digital age, with more stress on improving the reach that a company has. Increasing this reach can lead to sales, brand recognition, and overall consumer trust of a small or large company. Social media is the best tool to promote any type of content or engage with customers effectively. This has given rise to social media analytics so marketers can see exactly how content is going over with their community of followers. The marketing industry has now optimized analytics and social media data into usable instruction of how to proceed in the future. The following tips include how to use social media analytics and make use of the data to become more efficient.

Contents
Clearly Define GoalsOptimize Content StrategyFind Influencers That ConvertPosting At The Best Time Possible

Clearly Define Goals

Every company’s social media team might have a different goal for the accounts. For some, customer service is paramount and saving customer relationships is the tangible goal that management has set for the team. For others, establishing a name in a niche or industry is paramount, as it helps legitimize a business that might be new or has rebranded. The data that is gathered can be used to clearly define a goal and a strategy to reach this goal. Lack of understanding of what the main priority of a social media campaign is can lead to waste in spending and an overall lack of results due to having no defined goals.

Optimize Content Strategy

Generic content simply does not work

like it used to, as the marketing world and social media world have been saturated with millions of clickbait type content. For social media, there are a limited amount of characters that can be used in the case of Twitter, so maximizing the draw of these characters is important. Being able to see what type of content resounds best with followers is also important. The other factor of being able to see how many leads were attained through content gives a better idea of how to increase sales, set appointments, and dive into the sales process in a smooth way with a potential customer. Average content does not have any place in the social media world, and social media data can help a social media team continually post engaging content. Social media content experts understand that being concise, clear, and thought-provoking in a post will yield the best results.

More Read

airline data and machine learning
Will Machine Learning Save The Struggling Airline Industry?
Super Bowl Ads – Using Social Media Analytics to Explain Their Popularity
Data Storage On The Back Burner As Big Data Takes Over
How to Overcome Data Visualisation Problems
Market Research in 3-D! – For Market Research, Social Networks Is to 2009 as what the Online Survey was in 1998

Find Influencers That Convert

The world of influencer marketing has erupted over the last year with no signs of slowing down. Finding the right influencer to partner with a brand can be extremely difficult. The trick to finding the right influencer is finding an influencer who has built a sense of community with their followers. These influencers value their followers and only promote trustworthy products or brands. An influencer that seems to promote less than quality brands is not the type of influencer that a company wants their brand associated with. Find a platform that has social media stats for a particular influencer so it can be determined whether the engagement the influencer receives is worth the money that would be paid for a post.

Posting At The Best Time Possible

Far too many companies

do not utilize their social media data to the best of their ability. Something as simple as posting content on social media during a specific time can increase the reach the post has. If a company finds that their posts get the most traffic and engagement in the morning, then they need to publish a post every morning. If they find they have an international community of followers, posting at a time that these followers engage can be important. Setting up scheduled posts will allow a company to take full advantage of posting at the same time every day. Followers that wait for each and every post will look forward to this time of day whether they are reading a tweet with their morning cup of coffee or engaging with a Facebook post around lunch time. Saving posts for high traffic days when the post is of the highest quality can yield great results as well.

Do not go with a gut feeling when it comes to social media strategy, but rather utilize and translate the data into an actionable plan. Social media data can help take the next social media campaign a company runs to the next level!

TAGGED:analyticsbusiness intelligencedatamarketingsocial analyticssocial media
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

IBM acquires Star Analytics
Analytics

IBM to Acquire Star Analytics for Financial Data Integration

8 Min Read
BI software options
Business IntelligenceExclusiveMarketingNewsSoftware

10 of the Top Marketing BI Software Options

5 Min Read

The State of Analytics Across Asia

11 Min Read

The Fallacy of the Data Scientist Shortage

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?