![Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]](https://www.smartdatacollective.com/wp-content/uploads/2017/07/airline-loyalty-520x260.jpg)
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
