Sentiment Analytics
728 views

Foundation of Social Business: Defining Social and Enterprise Text Analytics

Jennifer Roberts - October 13, 2011

Normally, I steer clear of defining terms, primarily because of the term “exceptions”. There are exceptions to every rule so I don’t know that it helps to…

Analytics
891 views

Book Review: Social Media Analytics by Marshall Sponder

Jennifer Roberts - September 21, 2011

I haven’t done a book review since I was in Mrs. Parson's 5th grade class but Marshall asked me to read over the copy he sent. CI…

CRM
931 views

A Talk with Brent Leary: Changes in Social, Big Data & Facilitating Creativity

Jennifer Roberts - September 20, 2011

Last week, I had the chance to chat with Brent Leary, a crm industry analyst, adviser, author, speaker and award winning blogger. We talked about the changes…

Analytics
642 views

Creating a Sentimental Social Media Analytics Strategy

Jennifer Roberts - September 14, 2011

For many people or organizations new to social media, sentiment seems like a good place to start an analytics approach. Questions, like: (more…)

Analytics
1009 views

Building a Text Analytics Command Center for Social & Private Data Analysis

Jennifer Roberts - September 13, 2011

I met with Mehrshad, our CIO, Social Intelligence Architect & VP of Product Management, to talk about a new concept that we are working on here at…

Sentiment Analytics
1056 views

Sentiment, Summits and Strategies: A Conversation with Seth Grimes

Jennifer Roberts - September 12, 2011

Last week, I had the great opportunity to chat with Seth Grimes about some of the work he is doing, his upcoming conferences and what he feels…

Analytics
647 views

A Cultural View of Social Media: Perspectives from Vicky, One of Our Social Media Analysts

Jennifer Roberts - September 9, 2011

(Please note: This article was originally written and posted last year by Vicky Czarniecki but has been reviewed and updated to reflect new insights) Why do we…

Analytics
874 views

Using Semantic Analysis for White Space Discovery

Jennifer Roberts - September 1, 2011

All we know is still infinitely less than all that remains unknown. - William Harvey (more…)

Analytics
698 views

Unifying Your Business Analytics: Social Media & Private Text

Jennifer Roberts - August 24, 2011

The rate of social media usage and adoption continues to expand but it still may only represent a small percentage of your total consumer audience. The bulk…

Analytics
773 views

Using Semantic Analytics to Reduce Social Media Monitoring Blind Spots

Jennifer Roberts - August 19, 2011

My boss recently found an article on Social Media Explorer called Do Social Media Monitoring Services Leave Brands Blind?. It was largely about a comparison of the…