Analytics
853 views

How to Increase the Value of Your Social Media Measurement Strategy

Jennifer Roberts - January 17, 2012

This is a difficult post to write and not appear too salesly or preachy but I’m hoping that the following information might guide organizations towards a text…

Analytics
630 views

Can Real-Time Social Analytics Provide Early Indications of Business Results

Jennifer Roberts - January 13, 2012

As more consumers use social media to express their preferences, their location and what they’re purchasing and why, the more social intelligence can begin to inform predictions…

Best Practices
729 views

The Socially Engaged Competitive Landscape – How Does Your Company Compare?

Jennifer Roberts - December 16, 2011

Can  analyzing social media conversations lead to a better understanding of your competitive market? (more…)

Social Data
805 views

Social Business Metrics: Measuring Engagement Not Mentions

Jennifer Roberts - December 12, 2011

Transforming your business into a social business means more than simply monitoring mentions and buzz. It means being able to further categorize the large volumes of conversation…

Data Quality
720 views

Clean Data is the Foundation of Social Business Success

Jennifer Roberts - December 7, 2011

If you’ve been reading any online or print media, then you know that social media volume has been growing exponentially. This explosive growth has introduced several challenges,…

Analytics
803 views

CI & CNBC Using Social Media Analytics to Predict Business Outcomes

Jennifer Roberts - December 2, 2011

Analysts were expecting big gains from Kohl’s over the holiday weekend; it’s just they didn’t mention that to their customers. But CI and CNBC were listening and…

Analytics
872 views

Using Sentiment to Understand Your Consumer & Your Competitors

Jennifer Roberts - November 8, 2011

One of our senior analysts, Peter Knoblock, wrote up a great post about sentiment: Sentiment – A Potential Mirage on the Data Horizon where he talked about…

Sentiment Analytics
953 views

Sentiment – A Potential Mirage on the Data Horizon

Jennifer Roberts - November 2, 2011

(This post was written by Peter Knoblock, a senior analyst at Collective Intellect) (more…)

Analytics
913 views

Marshall Sponder on Social Media Analytics and Gaining Analytics a Seat at the Corporate Table

Jennifer Roberts - November 1, 2011

(I actually disagree quite a bit regarding Marshall’s view of enterprise monitoring tools unable to create valid data sampling and categorization. I actually believe sophisticated language processing…

Social Data
775 views

Spike in the Social Conversation? Is your Social Customer Trying to Tell You Something?

Jennifer Roberts - October 21, 2011

Analyzing social media or enterprise text is not only about monitoring mentions but about understanding the ‘why’ behind a customer’s expressions of intent, outrage or delight. For…