This is a difficult post to write and not appear too salesly or preachy but I’m hoping that the following information might guide organizations towards a text…
As more consumers use social media to express their preferences, their location and what they’re purchasing and why, the more social intelligence can begin to inform predictions…
Can analyzing social media conversations lead to a better understanding of your competitive market? (more…)
Transforming your business into a social business means more than simply monitoring mentions and buzz. It means being able to further categorize the large volumes of conversation…
If you’ve been reading any online or print media, then you know that social media volume has been growing exponentially. This explosive growth has introduced several challenges,…
Analysts were expecting big gains from Kohl’s over the holiday weekend; it’s just they didn’t mention that to their customers. But CI and CNBC were listening and…
One of our senior analysts, Peter Knoblock, wrote up a great post about sentiment: Sentiment – A Potential Mirage on the Data Horizon where he talked about…
(This post was written by Peter Knoblock, a senior analyst at Collective Intellect) (more…)
(I actually disagree quite a bit regarding Marshall’s view of enterprise monitoring tools unable to create valid data sampling and categorization. I actually believe sophisticated language processing…
Analyzing social media or enterprise text is not only about monitoring mentions but about understanding the ‘why’ behind a customer’s expressions of intent, outrage or delight. For…
