Jennifer Roberts

53 Articles

Does B2B Need Social? The Growing Importance of Social Media Analytics to B2B

It seems like most discussions surrounding social media are related to how…

Jennifer Roberts Jennifer Roberts 5 Min Read

ViDEO: Change Your Business Results by Using Social Analysis

Watch this video to get an idea of how you can use…

Jennifer Roberts Jennifer Roberts 2 Min Read

Social Monitoring Doesn’t Stop At Social Media

When most companies think about monitoring online conversations, the discussion generally stops…

Jennifer Roberts Jennifer Roberts 3 Min Read

Social Media Monitoring – Analyzing the Unexpected Results of Social Conversations

The impact of social media on our lives, and on our businesses…

Jennifer Roberts Jennifer Roberts 5 Min Read

What’s the Difference? – A Social Media Monitoring Strategy that Analyzes Intentions Instead of Mentions

At CI we talk a lot about analyzing consumer intentions, extracting consumer…

Jennifer Roberts Jennifer Roberts 4 Min Read

How to Begin Analyzing Social Media

For many companies social media monitoring still represents a number of challenges. …

Jennifer Roberts Jennifer Roberts 6 Min Read

Analyzing Enterprise Text? Don’t Use Sentiment Out of Context

Broadly Applied Sentiment Analysis May Lead to Unrequited Love Enterprise text is…

Jennifer Roberts Jennifer Roberts 4 Min Read

Super Bowl 12: It’s All Over But For Measuring the Impact of The Shouting

Final CNBC/CI Super Sunday Ad Tracker Insights Super Bowl 12 is now…

Jennifer Roberts Jennifer Roberts 6 Min Read