Analytics
244 views

Can the Future of Mobile Be Found in Social? CI & CNBC Use Social Media Analytics to Find Out

Jennifer Roberts - May 9, 2012

Click image to enlarge (more…)

Analytics
183 views

Does B2B Need Social? The Growing Importance of Social Media Analytics to B2B

Jennifer Roberts - May 2, 2012

It seems like most discussions surrounding social media are related to how consumers are impacting retailers and influencing media delivery. There are plenty of examples of the…

Analytics
223 views

ViDEO: Change Your Business Results by Using Social Analysis

Jennifer Roberts - April 13, 2012

Watch this video to get an idea of how you can use social analytics to make good business decisions: (more…)

Collaborative Data
232 views

Social Monitoring Doesn’t Stop At Social Media

Jennifer Roberts - March 22, 2012

When most companies think about monitoring online conversations, the discussion generally stops at social media. Conversations about your brand are not limited to the social media landscape.…

Analytics
292 views

Social Media Monitoring – Analyzing the Unexpected Results of Social Conversations

Jennifer Roberts - March 15, 2012

The impact of social media on our lives, and on our businesses has been remarkable. The full extent of how social media adoption and use has changed…

Analytics
302 views

What’s the Difference? – A Social Media Monitoring Strategy that Analyzes Intentions Instead of Mentions

Jennifer Roberts - March 7, 2012

At CI we talk a lot about analyzing consumer intentions, extracting consumer expressions of preference with regards to products, viewing intentions or services from social data.  We…

Analytics
253 views

How to Begin Analyzing Social Media

Jennifer Roberts - February 29, 2012

For many companies social media monitoring still represents a number of challenges.  There are just so many conversations, so many social media channels that it can be…

Analytics
127 views

Analyzing Enterprise Text? Don’t Use Sentiment Out of Context

Jennifer Roberts - February 21, 2012

Broadly Applied Sentiment Analysis May Lead to Unrequited Love Enterprise text is similar to social media data in that in most cases it represents a conversation between…

Analytics
131 views

Super Bowl 12: It’s All Over But For Measuring the Impact of The Shouting

Jennifer Roberts - February 8, 2012

Final CNBC/CI Super Sunday Ad Tracker Insights Super Bowl 12 is now in the record books and we’re beginning to wind down our own tracking and analysis…

Analytics
198 views

Super Bowl Ads – Using Social Media Analytics to Explain Their Popularity

Jennifer Roberts - January 30, 2012

...Or Their Notoriety (more…)