Jennifer Roberts

53 Articles

Social Monitoring Doesn’t Stop At Social Media

When most companies think about monitoring online conversations, the discussion generally stops…

Jennifer Roberts
3 Min Read

How to Begin Analyzing Social Media

For many companies social media monitoring still represents a number of challenges. …

Jennifer Roberts
6 Min Read

Analyzing Enterprise Text? Don’t Use Sentiment Out of Context

Broadly Applied Sentiment Analysis May Lead to Unrequited Love Enterprise text is…

Jennifer Roberts
4 Min Read

Super Bowl Ads – Using Social Media Analytics to Explain Their Popularity

...Or Their Notoriety ...Or Their NotorietyIt’s been a bit quiet on the…

Jennifer Roberts
4 Min Read