Unifying Your Business Analytics: Social Media & Private Text

August 24, 2011

The rate of social media usage and adoption continues to expand but it still may only represent a small percentage of your total consumer audience. The bulk of your business intelligence may actually be wedged and embedded in other sources. But it isn’t simply an either or situation, where your business has to choose which data to analyze. In many ways, social media and other  private data are two variants of unstructured data.(more…)