How to Be a Text Analytics Rock Star in your Organization
Text Analytics
2552 views
Text Analytics
2552 views

How to Be a Text Analytics Rock Star in your Organization

TomAnderson - April 17, 2017

5 MUST DOs to SUCCESSFULLY Implement Text Analytics Software and Maximize its Potential in your Company! Introducing a new technology or approach for generating insights in any…

Text Analytics: It’s Not Just for BIG Data
Big Data
3197 views
Big Data
3197 views

Text Analytics: It’s Not Just for BIG Data

TomAnderson - March 22, 2017

In a world focused on the value of Big Data, it’s important to realize that Small Data is meaningful, too, and worth analyzing to gain understanding. Let…

Machine Learning and Artificial Intelligence in Marketing Research
Big Data
3316 views
Big Data
3316 views

Machine Learning and Artificial Intelligence in Marketing Research

TomAnderson - February 1, 2017

Beware These Buzzwords! The Truth About Machine Learning and Artificial Intelligence Machine learning, artificial intelligence, deep learning… Unless you’ve been living under a rock, chances are you’ve…

Big Data
2273 views

Shedding Light on Dark Data: How to Get Started

TomAnderson - November 17, 2016

Move over Big Data. There’s a new buzzword: dark data.It’s actually not so new—Gartner coined the term a couple years back—but dark data is finally starting to…

Analytics
1339 views

Five Reasons to NEVER Design a Survey without a Comment Field

TomAnderson - September 2, 2016

The good news is that most researchers do, in fact, understand and appreciate the value of comment data from open-ended questions.Indeed, many say feedback in consumers’ own…

Analytics
1244 views

Preventing Customer Churn with Text Analytics

TomAnderson - June 2, 2016

3 Ways You Can Improve Your Lost Customer AnalysisPreventing Customer Churn with Text AnalyticsLapsed Customers, Customer Churn, Customer Attrition, Customer Defection, Lost Customers, Non-Renewals, whatever you call…

Text Analytics
783 views

How to Increase the Amount of Text Data for Analysis

TomAnderson - April 7, 2016

How to Increase the Amount of Text Data for Analysis – Text Analytics Tips by Gosia (more…)

Analytics
1187 views

Beginning Your Text Analytics Analysis Correctly

TomAnderson - January 17, 2016

How to get a complete picture of your data: The ‘Top-Down and Bottom-Up Approach’ – A Text Analytics Tip by Gosia (more…)

Uncategorized
640 views

Text Analytics Gurus Debunk 4 Big Data Myths

TomAnderson - November 16, 2015

Four Big Data and Text Analytics Myths Debunked [Visit Forbes.com for more detailed article] Four Big Data and Text Analytics Myths Debunked [Visit Forbes.com for more detailed…

Analytics
671 views

Text Analytics vs. Other Research Methods [VIDEO]

TomAnderson - August 19, 2014

The Great Methodology Debate – IIEX2014At the Insights Innovation Exchange in Atlanta this June, OdinText Founder, Tom H. C. Anderson took part in a methodology debate with…