6 Ways Big Data is Entering the World of Video Marketing

August 1, 2017
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Video marketing is becoming more necessary than ever. Visual stimulation and something consumers can watch keeps their attention better than a flat print ad. Companies are using big data to help improve video marketing strategies and to learn how to improve consumer experiences. Engaging video marketing campaigns improve consumer interactivity and brand reputations.

Multiple Channel Publishing Capabilities

Video ads can be used on multiple channels such as YouTube, Facebook, and Twitter. Twitter even has an in-app video tool available. There are also tools available, like Sprout Social, that allow you to schedule video advertisements for multiple channels at once. This makes posting video marketing advertisements on multiple channels simultaneously very simple.

As the video marketing trend increases, it will become normalcy. It is an element of marketing that all brands must embrace to maintain industry relevancy and dominance. The use of 360-degree applications helps brands create compelling video advertisements showing consumers more aspects of a single product or service, which increases brand reputation and sales.

Work around Ad Blocking Software Programs

Ad blocking software is a hurdle for brands when it comes to consumer reach and advertising. Many brands have found a way around these ad blocking software programs to still market too large, diverse audiences by using video content rather than traditional print/image ads.

Presence with Streaming Services

It is important for brands to advertise with video marketing campaigns on streaming services. What this shows consumers is that the brand is staying up-to-date on marketing trends and is aware of what consumers want. The additional opportunity to market on streaming services exposes your brand to a more diverse market. Your brand may gain additional customers from seeing your advertisement between episodes or during a streaming service intermission.

Increased Interactivity

Consumers are more likely to interact with brands that use video marketing. Consumers prefer to watch video as it captivates their attention better than plain text. Video makes a bigger impact and gets people talking. It is important to interact in return, as approachability is also important. You do not have to respond to every comment, but be clever and engage your audience. The increased interactivity will help improve a brand’s reputation and helps the brand expand to larger audiences.

Increased Charitable Donation Support

Brands wishing to support disasters and tragedies are doing so with video marketing. Many brands will use clips from videos posted on the Internet or those provided by local news stations to create a video marketing campaign for charity purposes. The brand will use the videos to display what is really happening in the area affected, including interviews available with local residents, to ask for their audience’s help in providing funds and/or supplies for recovery/rebuilding purposes.

When consumers can physically see what kind of impact a disaster or tragedy has on the residents of the affected area, it tugs at their heartstrings. Some consumers will go a step further and actually temporarily relocate to help the rebuilding process just from footage seen in a video marketing campaign asking for financial support for the victims.

Increased Effectiveness with Target Marketing

Using the six main sources of big data, brands can use the information to create more specific target marketing campaigns. Resonating with a specific demographic group helps increase brand presence. This data is important to brands because it helps the marketing team understand what consumers want to see from advertisements.

It also helps the brand see what types of approaches to video marketing work best or what approaches the audience would prefer to see. Target marketing, and the data returned from marketing campaigns and sales, helps a brand cater its products, services, and advertisements for specific audiences.

Final Word

Brands not using video marketing strategies should include a budget for video marketing in their next budget. Consumers prefer digital, video-enabled content as they can listen to spoken words while completing other tasks. The ability to see and visualize what is being promoted, and how it works, helps consumers decide whether they need a specific product/service or not. Video marketing will be a major factor for marketers within the next year or so. It is important to get on-board now and begin a video marketing strategy if one is not already in place.