TeradataExperts

32 Articles

Two Opposing Views on Smart Meter Data Analytics

Quite a dichotomy has emerged in the utilities industry over when to…

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Analytics Make Smart Grids Smarter

The advent of smart grid and smart meter technology is changing the…

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Some Thoughts on Measuring Consumer Marketing’s Affect on the Path to Purchase

For Consumer Goods companies it’s getting harder to argue with the value…

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Brand Management in the Age of the Connected Consumer

It’s not surprising that Procter & Gamble pioneered the discipline of Brand…

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Forrester: Companies That Don’t Integrate Social Data Fail in the Age of the Customer

Given the prominence of “all things social” in 2011, it’s an appropriate…

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Indispensable Consumer Relationships at the Heart of Consumer Goods Strategy

You don’t maintain a leadership position without continually out-innovating your competition. For…

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Indispensable Consumer Relationships at Heart of P&G Strategy

You don’t maintain a leadership position without continually out-innovating your competition. For…

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Loyalty Proven Critical to CPG Sales Growth

Traditional methods of CPG shopper marketing may be losing steam, as described…

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Honing in on the Value of Social Media Data

My colleague in Consumer Goods, Tim Shaw, recently passed along an interesting…

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Business Trip Yields Even a Lesson for Consumer Goods Companies

As a recently new member of the Teradata Consumer Goods team, I…

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