TeradataExperts, Author at SmartData Collective

Two Opposing Views on Smart Meter Data Analytics

Analytics Make Smart Grids Smarter

Some Thoughts on Measuring Consumer Marketing’s Affect on the Path to Purchase

Brand Management in the Age of the Connected Consumer

Forrester: Companies That Don’t Integrate Social Data Fail in the Age of the Customer

Indispensable Consumer Relationships at the Heart of Consumer Goods Strategy

Indispensable Consumer Relationships at Heart of P&G Strategy

Loyalty Proven Critical to CPG Sales Growth

Honing in on the Value of Social Media Data

Business Trip Yields Even a Lesson for Consumer Goods Companies