Quite a dichotomy has emerged in the utilities industry over when to develop meter data analytics. As I spoke recently with attendees of the Utilities Analytics Institute’s…
The advent of smart grid and smart meter technology is changing the utility industry’s business model. As a result, utility companies face new requirements to provide advanced…
For Consumer Goods companies it’s getting harder to argue with the value of knowing consumers and shoppers at an individual level. It’s simply best practice for any…
It’s not surprising that Procter & Gamble pioneered the discipline of Brand Management, but what you may not know is the reason. In the 1930s, as P&G…
Given the prominence of “all things social” in 2011, it’s an appropriate topic for this last post of the year. As 2012 begins, few executives will argue…
You don’t maintain a leadership position without continually out-innovating your competition. For Procter & Gamble, this means embracing all things digital across its business. (more…)
You don’t maintain a leadership position without continually out-innovating your competition. For Procter & Gamble, this means embracing all things digital across its business. (more…)
Traditional methods of CPG shopper marketing may be losing steam, as described in this article in Ad Age the other day. Citing Catalina Marketing research, the article…
My colleague in Consumer Goods, Tim Shaw, recently passed along an interesting article from Deloitte titled “Making Sense of Social Data.” It raises a number of points…
As a recently new member of the Teradata Consumer Goods team, I was happy to jump right into things with a trip to our Dallas office the…
