Super Bowl 12: It’s All Over But For Measuring the Impact of The Shouting

February 8, 2012

Final CNBC/CI Super Sunday Ad Tracker Insights

Super Bowl 12 is now in the record books and we’re beginning to wind down our own tracking and analysis of game day ads. We’re tallying the final results and capturing the final data to keep the data as pure and as reflective of viewer perception. If we were to continue tracking social media conversations, we would soon see media reactions begin to influence the ranking.