Enhancing Personalization Through Explicit User Feedback
When we talk about customer data and how it's obtained (at least in the context of the internet industry), one…
Enriching Your Account Universe: Turn Data into Revenue
There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing…
The Singularity and Personalization through Data: Where We Are Now
Have you heard of the tech singularity? Chances are you have. But just as a reminder, the singularity is the…
96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights
At a time in our history when there is more data than ever before, the overwhelming majority of companies have…
All-Channel Marketing Is NOT Omni-Channel Marketing
I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our…
How to Use Big Data to Improve Your Website’s SEO
I have said it before now, and most data enthusiasts agree that the term “Big Data” is difficult to define.…
Lookalike Audiences: How to Find and Engage Them Using Big Data
You know your target market better than anybody. You know their age range, gender, income level, education level and just…
Use Big Data for Property Market Research
Why is Market Research Important? Why is Market Research Important?Market research as a business tool is important in that it…
Realize You’re a Data Company or Be Left Behind
If I asked you what your company did, what would you tell me? It sells cars? Develops software? Serves food?You…
8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors
Originally published on the Truth in Data blog Originally published on the Truth in Data blogIt’s college football season and as schools…
