Long Live KPIs: Innovation is the New Black
You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social…
Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.
Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the…
The Global Billboard Advertising Statistics and Dynamics
In the digital age, information has become more readily available. With consumers a mouse click away, it makes senses that…
Soccer player predicted as the top rising star – back in November (video)
Did you know that Big Data can help us predict who the future soccer stars will be? This is precisely…
[Infographic] 5 Facts Impacting The Mobile Experience
Mobile usage has reached an all-time high, and the number of mobile-only Internet users continues to rise. In 2016, 80…
How to Create Effective B2B Retargeting Campaigns
Does your sales team wish that they could create some sort of relationship with prospects before reaching out to them…
Enhancing Personalization Through Explicit User Feedback
When we talk about customer data and how it's obtained (at least in the context of the internet industry), one…
Enriching Your Account Universe: Turn Data into Revenue
There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing…
The Singularity and Personalization through Data: Where We Are Now
Have you heard of the tech singularity? Chances are you have. But just as a reminder, the singularity is the…
96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights
At a time in our history when there is more data than ever before, the overwhelming majority of companies have…