Is Better Listening the Key to Marketing Success?
As a marketer, you naturally like to control the conversation and push things in the direction that you see fit.…
How Companies Are Rethinking Promotional Materials In Light Of Big Data
Most people have a pile of promotional items sitting around their homes, from water bottles and t-shirts to calendars and…
Big Data is Improving Personalization Models for Scalable Marketing Campaigns
My friend from Seattle had the opportunity to visit the Gartner Customer 360 Summit a couple of years ago. A…
10 of the Top Marketing BI Software Options
Business can be complicated sometimes. It’s not always easy to keep track of all the data and information we deal…
New Data Shows How User-Generated Content Impacts eCommerce
New data has revealed how user-generated content can boost trust and drive conversions for ecommerce stores. Before buying something online,…
Boost Your Digital Marketing with Business Intelligence
With the emergence of social media, search engine optimization and social media have become the foundation of marketing strategies for…
Should You Use Predictive Analytics in Your Big Data Marketing
Big data has become a major game-changer for the marketing profession. One of the newest applications is predictive analytics. Predictive…
Big Data is the Key to the Future of Multi-Device Marketing
Digital marketers must reach customers across multiple devices. According to Criteo Mobile eCommerce Report, 40% of all online transactions involve…
How Email Automation Is Driving Sales
Email automation is one of the best ways of ensuring that you save time and fulfill your email marketing tasks…