How Email Deliverability Data Can Help You Choose the Best Email Marketing Platform
You’ve got a stellar product. You know it, your team knows it, and your past customers know it. And yet,…
Need for a Unified Marketing Database
The need to integrate data in business processes is obvious and companies are today spending millions to ensure this. There…
Leveraging Big data to Boost Sales through Affiliate Marketing
Affiliate marketing is a pay-per-performance business model. Brands subcontracted their marketing strategy to independent contractors. When those marketers refer visitors…
How To Use Big Data To Improve Your Ecommerce Business
In exploring the ways big data can improve your eCommerce business, what are some ways you’ve started to dive in?…
Using Microsoft Azure to Optimize Ecommerce Data for POS Solutions
E-commerce brands have become very dependent on Hadoop tools to access big data to optimize their marketing, logistics and customer…
Is Big Data the Biggest Disruptor in Video Marketing?
Marketers in every industry are starting to embrace the benefits of big data. However, big data is being leveraged primarily…
7 Great Benefits of Big Data in Marketing
Big data is reshaping the business as we know it. Data science lays the foundation for decision-making processes in most…
How to Apply Agile Marketing Strategies to Data Driven Enterprises
Perhaps due to its name, many people mistakenly think that Agile Marketing is only a realistic option for small- and…