By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven white label SEO
    Does Data Mining Really Help with White Label SEO?
    7 Min Read
    marketing analytics for hardware vendors
    IT Hardware Startups Turn to Data Analytics for Market Research
    9 Min Read
    big data and digital signage
    The Power of Big Data and Analytics in Digital Signage
    5 Min Read
    data analytics investing
    Data Analytics Boosts ROI of Investment Trusts
    9 Min Read
    football data collection and analytics
    Unleashing Victory: How Data Collection Is Revolutionizing Football Performance Analysis!
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: How to Use Analytics for Effective Content Marketing
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Predictive Analytics > How to Use Analytics for Effective Content Marketing
AnalyticsExclusiveMarketingNewsPredictive Analytics

How to Use Analytics for Effective Content Marketing

Annie Qureshi
Last updated: 2019/07/15 at 6:42 PM
Annie Qureshi
6 Min Read
big data analytics
Shutterstock licensed Photo - By Molnia
SHARE

One of the most effective ways to research the success of a digital marketing campaign is to simply measure your qualitative and quantitative results.

Contents
Qualitative Analysis Is SubjectiveUse Quantitative Analysis to Hit Benchmark Numbers 1. Analysis of a Content Marketing Campaign2. Analysis of an Email Marketing Campaign

Let’s imagine that you want to write a superb blog post. You research topics in your niche that people want to learn more about. You discover the best keywords. You write the post to the best of your ability. And then … nobody sees it. You might have written awesome copy about a great product — but the blog has less traffic than the Daytona Speedway on a day with no races scheduled.

What do you do? You go enlist a professional knowledgeable in social media marketing services.

How do you know your ROI if you aren’t selling anything since you can’t use profit or loss as a measurement? How do you know if you have a positive or negative ROI, or just break even after writing your blog post?  You would know you did well if you received a lot of positive comments on your blog post. This would be a qualitative measurement. You would also know if you did well because your blog got a surge in traffic and a high percentage of visitors signed up for your list. This would also be a quantitative measurement.

More Read

power of analytics

Harnessing the Power of Analytics For Direct-to-Consumer Businesses

What to Know Before Recruiting an Analyst to Handle Company Data
The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
Here’s How Data Analytics In Sports Is Changing The Game
5 Ways to Utilize Data Analytics to Grow Your Business

Let’s break down why you should use both qualitative and quantitative analysis together when it comes to evaluating your marketing campaigns.

Qualitative Analysis Is Subjective

Qualitative analysis depends on subjective judgment. You feel good about how you did, and people congratulate you on your performance. The reason for your sense of satisfaction and the praise you receive is based on unquantifiable information.

Use Quantitative Analysis to Hit Benchmark Numbers

Quantitative analysis, by contrast, is all about the numbers. Neither performance reviews nor emotions make any difference to the evaluation. Either the numbers are above or below a benchmark, and either you reach a milestone or fall short. It’s all black and white.

Let’s look at content marketing and email marketing campaigns as examples of how qualitative and quantitative analysis work in the real world of digital marketing,

1. Analysis of a Content Marketing Campaign

Short-term campaigns are easy to measure. If you launch a product and drive traffic to a sales letter from a Facebook ad, you can tell within a few days whether your campaign was a brilliant piece of marketing or a total flop. By contrast, content marketing campaigns are long-term, lasting months or years. They are difficult to measure.

If you have a YouTube channel, here is how qualitative and quantitative analysis can give you invaluable feedback.

Qualitative Analysis: If more and more people start to notice your YouTube channel, they will leave comments. If the comments are growing and you get more positive comments than negative ones, then you have a good subjective understanding of how well your content is serving your audience.

Quantitative Analysis: If more and more people are visiting your blog or your YouTube channel, then you’ll have statistical numbers on how many people are interested in what you have to say. Besides traffic numbers, you could look at the number of subscribers, thumbs up or thumbs down, and other numerical measures.

2. Analysis of an Email Marketing Campaign

Email campaigns can be short-term or long-term. A short-term campaign could be the response you get after you send out a week-long mini-course followed by a few calls to action emails to buy a product. A long-term campaign could be the relationship you build with your email subscribers over time.

Qualitative Analysis: You know you’re doing well when you feel confident about how you’re communicating your message on email and get positive emails back from your readers. And you know you’re not doing well when you can’t figure out what to say in your emails and never hear from anyone even when you send out brief surveys.

Quantitative Analysis:  With email marketing, you can use a wide number of metrics to see how well you’re doing. How many people open your emails? How many people click on the link in your email? How many people subscribe to your list? How many people unsubscribe?

Naturally, you will need a balance of both a qualitative and quantitative analysis to come up with a reasonable assessment of how well your marketing campaigns do. By using both qualitative and quantitative means of assessment, you can get the most accurate feedback. Many marketers tend to favor one over the other, but you need to use both to get the full story. An educated approach to analytics is essential in all of your content marketing efforts.

TAGGED: analytics, big data analytics, content marketing, qualitative analytics, quantitative analytics, quantitative data
Annie Qureshi July 15, 2019 March 30, 2018
Share This Article
Facebook Twitter Pinterest LinkedIn
Share
By Annie Qureshi
Follow:
Annie is a passionate writer and serial entrepreneur. She embraces ecommerce opportunities that go beyond profit, giving back to non-profits with a portion of the revenue she generates. She is significantly more productive when she has a cause that reaches beyond her pocketbook.

Follow us on Facebook

Latest News

RN coders for hosptial data
RN Coders Can Improve Hospital Data Strategies
Big Data
cloud technology in education
How Cloud Technology Can Be Integrating in Schools
IT
big data and IP laws
Big Data & AI In Collision Course With IP Laws – A Complete Guide
Big Data
ai in marketing
4 Ways AI Can Enhance Your Marketing Strategies
Marketing

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

power of analytics
Analytics

Harnessing the Power of Analytics For Direct-to-Consumer Businesses

6 Min Read
analyst,women,looking,at,kpi,data,on,computer,screen
Analytics

What to Know Before Recruiting an Analyst to Handle Company Data

6 Min Read
data-driven approach in healthcare
Analytics

The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas

6 Min Read
data analytics in sports industry
Big Data

Here’s How Data Analytics In Sports Is Changing The Game

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?