By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven white label SEO
    Does Data Mining Really Help with White Label SEO?
    7 Min Read
    marketing analytics for hardware vendors
    IT Hardware Startups Turn to Data Analytics for Market Research
    9 Min Read
    big data and digital signage
    The Power of Big Data and Analytics in Digital Signage
    5 Min Read
    data analytics investing
    Data Analytics Boosts ROI of Investment Trusts
    9 Min Read
    football data collection and analytics
    Unleashing Victory: How Data Collection Is Revolutionizing Football Performance Analysis!
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: AI Tools to Help You with Your Online Advertising Spend
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Artificial Intelligence > AI Tools to Help You with Your Online Advertising Spend
Artificial IntelligenceMarketing

AI Tools to Help You with Your Online Advertising Spend

Rehan Ijaz
Last updated: 2018/04/28 at 6:23 PM
Rehan Ijaz
5 Min Read
online advertising
SHARE

Marketing your business online is a costly business. Gone are the days where you could rely on organic reach. You have to pay to play the game.

Contents
1. Reveal Bot 2. Pathmatics3. Zalster4. Frank.AI5. ReFUEL4 Last Word – Maximizing Your Ad Spend

But getting your online advertising spend wrong could cost you a lot of money for little gain.

There are a range of artificial intelligence (AI) tools designed to counter that. In this article, we’re going to take a look at some of the AI tools that can help you manage your online advertising spend.

1. Reveal Bot

Keeping tabs on your various online marketing campaigns and sending out that information to your team can be tough. But Reveal Bot is integrated with the popular team management platform Slack to send out live updates on how your various social media campaigns are going.

More Read

big data and IP laws

Big Data & AI In Collision Course With IP Laws – A Complete Guide

Personalizing Learning Experience with AI Voice Over Generator
Revolutionizing Procurement: The Power of AI in Vendor Management Systems
Transforming Healthcare Technology: The Powerful Collaboration between AI and Nurses
AI-Based Analytics Are Changing the Future of Credit Cards

You’ll receive all the comprehensive details and you’ll be able to pause those campaigns if something has gone wrong directly from Slack. Data visualization tools make it even easier for you and your team to interpret the data and manage your spend.

2. Pathmatics

Advertising in the wrong places is a primary reason why brands lose money on online advertising. Pathmatics will give you an insight into what your main competitors are doing.

It uses AI to figure out how much a specific brand has spent on its ads, where they’re running their ads, and what they’re targeting.

This will tell you not just about what your competitors are doing but where your audience is hanging out. Pathmatics could bring about some revolutionary changes in your online marketing department.

3. Zalster

Zalster is an application that takes what social media platforms provide you and takes those tools to the next level. It uses the most advanced algorithms to optimize your ad bids, manage your budget, and refine your targeting. That way you can get the best possible results.

It comes with a central dashboard, which you can indulge in split testing from. Your split testing will be more efficient, and you’ll be able to visualize your campaigns.

4. Frank.AI

Frank.AI is the brand-new AI tool for managing your campaigns. It couldn’t be simpler to use. Just add in the relevant information about your campaign, including your budget, who you want to target, and whether you’re aiming to maximize traffic or conversions.

The algorithms will launch and automatically choose the best channels for you. It will launch the campaigns and you’ll save hours of your time doing the same thing.

It takes less than five minutes to launch your campaign.

5. ReFUEL4

Ad fatigue is a serious problem for any company. It’s natural that campaigns are going to dip because sooner or later you’re going to run out of relevant people to market your ad to within a single targeting group.

ReFUEL4 uses AI to accurately predict when your campaign is going to dip. It will automatically replace your ads through a network of freelancers specializing in online ads.

This will prevent you from wasting money from your marketing budget because your ads are always going to be sharp and fresh.

Last Word – Maximizing Your Ad Spend

Maximizing your ad spend and managing your budget must be done in a variety of ways. It’s not a matter of just watching your campaigns and seeing what happens. It’s about keeping your ads fresh and relevant so that every cent is going towards accomplishing your goal.

AI is making online advertising more efficient and easier to manage. These tools are the basics you need to completely turn your advertising campaigns around.

Are you ready to take your online advertising efforts into the future?

TAGGED: AI Tools, artificial intelligence
Rehan Ijaz April 21, 2018
Share This Article
Facebook Twitter Pinterest LinkedIn
Share
By Rehan Ijaz
Follow:
Rehan is an entrepreneur, business graduate, content strategist and editor overseeing contributed content at BigdataShowcase. He is passionate about writing stuff for startups. His areas of interest include digital business strategy and strategic decision making.

Follow us on Facebook

Latest News

big data and IP laws
Big Data & AI In Collision Course With IP Laws – A Complete Guide
Big Data
ai in marketing
4 Ways AI Can Enhance Your Marketing Strategies
Marketing
sobm for ai-driven cybersecurity
Software Bill of Materials is Crucial for AI-Driven Cybersecurity
Security
IT budgeting for data-driven companies
IT Budgeting Practices for Data-Driven Companies
IT

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data and IP laws
Big Data

Big Data & AI In Collision Course With IP Laws – A Complete Guide

5 Min Read
artificial,intelligence,entity,using,voice,to,communicate,as,represented,by
Artificial Intelligence

Personalizing Learning Experience with AI Voice Over Generator

7 Min Read
vendor management system an AI role
Artificial Intelligence

Revolutionizing Procurement: The Power of AI in Vendor Management Systems

5 Min Read
AI and nursing
Artificial IntelligenceExclusive

Transforming Healthcare Technology: The Powerful Collaboration between AI and Nurses

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?