Tag, Anyone?
The nature of data is changing. At the moment organizations gather data from many different sources including loyalty cards, machine…
Big Data Accountability (Part 2)
In a previous post I introduced the topic of Big Data Accountability and that there are three different aspects that…
First Look: Teradata Integrated Marketing Management
I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing…
Big Data Accountability (Part 1)
Accountancy within organizations has been around practically since the existence of organizations itself. As long as we can recall, we…
Is the Purpose of Analytics Just to Turn a Buck?
Ask just about any company why they are jumpstarting an analytics program and you’ll undoubtedly hear phrases like “We…
What Is the Government Really Collecting From Your Phone? [INFOGRAPHIC]
Now that the entire world knows that the US government is collecting information from its citizens' phones, you have to…
Big Data Analytics Doesn’t Have to Be the Wild West
To many, big data feels like the wild west; little or no structure or standards and an unclear picture of…
Salesforce.com Is Full of Surprises
Anyone who follows Salesforce.com is used to surprises, but over the last couple of months the company has come up…
Have Marketers Taken Big Data Too Far?
photo courtesy of motifake.comPaula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. photo courtesy of…
More Data Drives Deeper Consumer Understanding
Nearly every type of firm depends on understanding its customers. These people are the lifeblood of the business, and knowing…
