Alteryx Advances the Process of Customer Analytics
The market for customer analytics continues to grow as organizations realize the current competencies and technology are not aligned to…
B2B Software Startups: The SaaS Platform Dilemma
SaaS has considerably reduced B2B software development costs. Think about ten years ago and the products and services you had…
How Master Data Management Improves Your Understanding of the Customer
Like other enterprise functions, marketing cannot exist as a silo, especially when it comes to the technologies that are needed…
Solving the Challenge of Customer-Facing Analytics
In times of market volatility, it is more important than ever to forge strong relationships with our customers. Once upon…
Examining Big Data’s Potential In Predictive Marketing
The cost to store and process large amounts of data continues to fall. At the same time, new, simple software…
3 Big Trends in Data Visualization
Data visualization is core to business intelligence (BI), as it’s the means by which data is communicated to the user.…
BlackBerry: Innovation Alone Isn’t Enough
Earlier this week BlackBerry announced that it was seeking a buyer or strategic partner as a way forward and out…
Too Much Big Data, Too Few Big Ideas
A significant portion of the world’s knowledge is online and accessible to just about anyone with a web browser and…
First Look: Adaptive Planning Adaptive Discovery
Adaptive Planning was founded just over 10 years ago to deliver cloud financial planning solutions. They have about 1,600 customers…
Ensuring Cloud Vendor Security Transparency in the Age of Data Breaches
Gartner recently released recommendations for gaining transparency into cloud software as a service (SaaS) contracts – including emphasis on annual…
