All-Channel Marketing Is NOT Omni-Channel Marketing
I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our…
Commercializing Big Data: Frequent Flyer Programs
I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from…
Google’s Acquisition Spree
Google Inc. was founded on September 4, 1998 as a private company and is now one of the leading multinational…
Use Big Data for Property Market Research
Why is Market Research Important? Why is Market Research Important?Market research as a business tool is important in that it…
Realize You’re a Data Company or Be Left Behind
If I asked you what your company did, what would you tell me? It sells cars? Develops software? Serves food?You…
8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors
Originally published on the Truth in Data blog Originally published on the Truth in Data blogIt’s college football season and as schools…
4 Ways to Improve Your Online Business with Big Data
The term, “Big Data” is difficult to define. Analyst Doug Laney called it “The 3 Vs” in 2001, meaning volume,…
The Apocalypse of Abundance: 5 Steps to End the Insanity of Information Overload
If you're like many of the people I know, the things you once enjoyed most about the Internet now make…
4 Ways Big Data Will Change Every Business
If you’re still saying, “Big data isn’t relevant to my company,” you’re missing the boat. I firmly believe that big…
From Master Data to Master Graph
CRM and customer Master Data Management (MDM) applications only enable partial business insights. That’s right, and it makes no difference…
