Realize You’re a Data Company or Be Left Behind
If I asked you what your company did, what would you tell me? It sells cars? Develops software? Serves food?
You might say any of those and more â it doesnât really matter. Youâd be wrong.
Letâs back up. What is the essence of business? Itâs not sales, itâs not marketing, and itâs not products.
Itâs understanding your customer.
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