Realize You’re a Data Company or Be Left Behind

October 19, 2015

ImageIf I asked you what your company did, what would you tell me? It sells cars? Develops software? Serves food?

You might say any of those and more – it doesn’t really matter. You’d be wrong.

Let’s back up. What is the essence of business? It’s not sales, it’s not marketing, and it’s not products.

It’s understanding your customer.