Use Big Data for Property Market Research

October 26, 2015
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Why is Market Research Important?

Why is Market Research Important?

Market research as a business tool is important in that it enables businesses gather information about a product, a market or a service to be presented for sale on the market, the price margins, the available competition and then analyzing the information so obtained to make your own product the best and most competitive in that market.a marketing research report would thus be crucial to any organization willing to venture in business as it gives a picture of what kind of new products and services may bring profit.

What is Big Data?

Big Data refers to large groups of data that can be brought together analyzed and interpreted to determine market trends and patterns and help make better decisions in regards to how well a company can brand their product so that it meets customer expectations and becomes a market threat to other available products.


Trending in the world of business today is property marketing also referred to as real estate due to the increase in demand for houses and business premises housing market is an area that has a big profit potential for anyone feeling to venture in the business world today.


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In this article we look at 5 insight tips to use big data from property marketing research in an effective way.


1.Developing States

For Project Managers Big Data tools will help capture where there is likely to be a rapid growth in terms of development, that is, where factories are setting up, where infrastructure is expanding, where social amenities are being availed, and many more. As a result of this people are likely to move into these areas to either seek jobs or to settle down. Thus,this places can be good options to invest and buy property.


2.Low Cost of Living

Which area offers a low cost of living? Again, the idea here is to use Big Data information to discern in which areas, towns or states do we have a low total cost of living. In states or towns with low house prices it is easier to list and sell houses, attracting a broader clientele. Selling becomes less tiresome for both the Agent and Property Manager.


3.Great Holiday Resorts and Beaches

Most people in the world today including the USA love to spend their holidays and free time relaxing in classy resorts and beaches. As a Property Manager using Big Data and Analytic tools to know the most preferred holiday and tourist destinations may help you know the most attractive places to invest and buy property and in the end reap maximum property.


4.Interstate Movements

According to experts Queensland property market is set to go BOOM with the increasing movement of residents from Sydney and Melbourne heading to settle in the Sunshine state. Again, Big Data tools come in handy at this point as they help Real Estate Agents and Property Managers know where to buy and invest in property. They are able to compare and analyze various house prices, available audience and make decisions on how to make themselves competitive and at the same time create a sustainable profit.


5.House Prices

Big Data tools will help Property Managers study the current house prices in different states and then use their findings to make informed decisions on where to invest and buy property. In states with low housing prices selling would be much easier and attracts a potential audience.