Question Assumptions Before Initiating Big Data Projects
If you ever undertook the task of building a house on an empty plot of land there a number of…
Text Analytics WIIFM (What’s in it for Me?)
Every day or so, someone asks me what’s hot in analytics now. My answer is simple – text. Text analytics,…
BI Vendors Use Communities to Serve Customers
BI vendors tend to primarily follow a software production business model and shy away from too much services. One reason…
A Talk with Brent Leary: Changes in Social, Big Data & Facilitating Creativity
Last week, I had the chance to chat with Brent Leary, a crm industry analyst, adviser, author, speaker and award…
The Social Web as a Customer Support Channel
I just had an experience that to me, typifies what I expect out of companies these days for product support.…
Executives Don’t Like Analytics: Why Business Isn’t Data-Driven
The business bestseller lists have showcased several high-profile books featuring case studies of companies enjoying competitive advantage from their cutting-edge…
Three Golden Rules for Digital Messaging
Too often we get caught up in the cycle of messaging only to realize that we are slowly alienating some…
Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens…
Dreamforce 2011, the Recap
The multitude of clouds floating around on light poles, buses, and buildings in San Francisco are coming down and the…
What IT Professionals Can Learn from Librarians
I never would have considered IT professionals and librarians kindred spirits if I hadn't interviewed Steven Zink, Ph.D., then the VP…
