Executives Don’t Like Analytics: Why Business Isn’t Data-Driven

September 13, 2011

The business bestseller lists have showcased several high-profile books featuring case studies of companies enjoying competitive advantage from their cutting-edge use of analytics.  Pick one of those case studies, any one you like, and find someone who works at that company – the department and job don’t matter. Use any excuse you like to start a conversation, and give your contact the opportunity to vent about the professional issues of the day. It’s a safe bet that you’ll discover evidence that the company isn’t using analytics consistently and well across the organization.(more…)