Executives Don’t Like Analytics: Why Business Isn’t Data-Driven
The business bestseller lists have showcased several high-profile books featuring case studies of companies enjoying competitive advantage from their cutting-edge use of analytics. Pick one of those case studies, any one you like, and find someone who works at that company â the department and job donât matter. Use any excuse you like to start a conversation, and give your contact the opportunity to vent about the professional issues of the day. Itâs a safe bet that youâll discover evidence that the company isnât using analytics consistently and well across the organization.(more…)
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