Analytics
570 views

Integrated Data Among Top Challenges P&G, Kraft and Others Face in Tapping Gartner’s “The Power of Me”

gibbassett - November 23, 2011

At first glance, the title of a Gartner research paper released a few days ago can be misleading. (more…)

Analytics
515 views

Influencing Shoppers Beyond the Store

gibbassett - September 6, 2011

If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens at the shelf, they may want to…