So, what is Digital Analytics then?
The WAA renamed itself to DAA (which was announced at eMetrics in San Francisco last Monday) to reflect the…
How to Begin Analyzing Social Media
For many companies social media monitoring still represents a number of challenges. There are just so many conversations, so many…
Using Analytics to Identify New Valuable Customers
Value segments can provide useful information for the development of effective Acquisition models. Acquisition campaigns aim at the increase of…
Sentiment Analytics – The Gold Mine, which you didn’t Mine!
It’s really a no brainer that Customer Satisfaction matters. Every IT or Business unit I’ve known, considers Customer Satisfatction, a…
Big Data and Rise of Predictive Enterprise Solutions
Given the three Vs of Big Data, namely Volume, Variety and Velocity (read this for more), challenge before large and…
Big Data Analytics a Key Enabler for Social CRM – Airlines Case Study
Big Data Analytics is a hot topic of discussion these days. But many feel that it is more of a…
Social Blog Carnival: Getting the 411 on Social ROI
As part of the One on One conversation series I do over at SmallBizTrends.com, I recently talked with Cory Hartlen,…
Differentiating Through Event-Driven Analytics
A growing number of companies are taking advantage of event-driven analytics to help identify event patterns and their impacts on…
2012 Health IT Spending & Trends
The healthcare IT market is rapidly growing and expected to continue through 2016. Here’s a look at 2012 health IT…
Why Businesses Can No Longer Ignore Social Media Listening…
As a reformed market research analyst delving into the unstructured world of social media – I often ask myself what…
