Big Data’s Athletic Moment: Turning Sporting Arenas into Preferred Business Venues
Sports events are fun, bonding experiences at which you grab a cold one, some food to wash down and cheer…
Beware of Big Data Technology Zealotry
Undoubtedly you’ve heard it all before: “Hadoop is the next big thing, why waste your time with a relational database?”…
Collaboration Is Vital to Success [VIDEO]
The BIg Idea Video SeriesCollaboration is VITAL to Success The value derived from “Business Intelligence” comes not from the data…
Following the Data
In this post I want to explore a method for helping us to better understand big data and what it…
How Technology Changed Customer Relation Management Systems
Customer Relationship Management, commonly referred to as CRM, is the business practice of fostering and maintaining relationships with customers through…
10 Reasons People Cringe at Big Data, But Shouldn’t
We'll let you on a little secret: even we know that big data can be a pretty intangible concept. Terms…
Your Digital Doppelgänger or Why Third-Party Data Undermines Personal Agency
The uncanny valley — a sociotechnological reality in which tech becomes so sophisticated that it mimics humanity to a confusing,…
Conflict and Surprise: Big Data’s Big Storytelling Potential
"There are 4,448 active sessions on my website right now. Earlier, I had 1,502 active sessions. Currently, 65% are returning…
How Big Data Will Change Marketing Forever
On paper, big data is any marketer’s dream come true – thanks to the internet, if a business wants to…
Think You Can Escape Big Data? Think Again
Janet Vertesi's "How I Hid My Pregnancy from Big Data" story went viral on multiple media outlets in spring 2014.…
