Big Data: The 4 Layers Everyone Must Know
There is still so much confusion surrounding Big Data. I thought it might help to clarify the 4 key layers…
How to Solve Data Fragmentation, or Why to Invest in a Distributed Data Warehouse
Big data isn't just industry speak anymore. By now, universities are teaching it in their MBA and marketing programs –…
3 Organizations That Can See the Future with Predictive Analytics
The ability to foresee the future would certainly be the ultimate competitive advantage. In reality though, no business has a…
America’s Favorite Pastime is Having a Data-Driven Renaissance
Two heads. That's what people see when looking at my dad as he identifies himself as both a die-hard Yankees…
Pageviews are Dead, Engagement is King
The pageview as a metric is dying a slow death, and you need little more than to keep your eye…
If You Think Data Security is IT’s Responsibility, Think Again
What does Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant…
Do You Have Any Rights in the Age of Big Data Analytics?
With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays. But,…
Verizon Flirts with Thin Data Rights Line
The data brokerage game is beefing up, and Verizon just made a massive push to secure its top dog status…
The Amazing Ways Big Data Is Now Used in HR
Employees are a both a business’s greatest asset and its greatest expense. So hitting on the right formula for selecting…
Multi-Channel Retail: Where Big Box Meets Big Data
This is the second article of a two part series on the rise of multi-channel retailing and how traditional retailers…
