By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data science anayst
    Growing Demand for Data Science & Data Analyst Roles
    6 Min Read
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Can the Future of Mobile Be Found in Social? CI & CNBC Use Social Media Analytics to Find Out
Share
Notification Show More
Latest News
ai in automotive industry
AI Is Changing the Automotive Industry Forever
Artificial Intelligence
SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > IT > Location > Can the Future of Mobile Be Found in Social? CI & CNBC Use Social Media Analytics to Find Out
AnalyticsBusiness IntelligenceLocationPredictive AnalyticsSentiment AnalyticsSocial Data

Can the Future of Mobile Be Found in Social? CI & CNBC Use Social Media Analytics to Find Out

Jennifer Roberts
Last updated: 2012/05/09 at 3:06 PM
Jennifer Roberts
4 Min Read
SHARE

Contents
What Social Has to Say About MobilePeople love talking about the iPhone, But for How Much LongerPhones Influence Social Discussion About CarriersThere’s Always Be More To Say

Click image to enlarge

More Read

machine learning and mobile UI design

Using Machine Learning For Optimal Mobile UI Design

Is Cloud Communication A Good Alternative To Mobile Communications?
What Adobe Has to Say About the Mobile App Market
Meeting the Business Technology Needs of Midsized Companies
BI on the Go… Who’s Using Mobile BI?

Click image to enlarge

We’re here at the CTIA Wireless 2012 conference in New Orleans, where we are partnering with CNBC to bring social insights on the mobile space. The CNBC Social Conversation Index: Mobile Edition (powered by Collective Intellect) is being used to analyze and track emerging themes and topics related to :

  • Mobile Tracker Phones
  • Mobile Tracker Carriers
  • Mobile Tracker Brands
  • Mobile Tracker Tablets

What Social Has to Say About Mobile

We’ve been processing enormous amounts of data from millions of unique authors and into day two, here are some key themes we’ve found:

People love talking about the iPhone, But for How Much Longer

Although Apple is not at the conference, consumers continue to express their love of the iPhone and monopolize the conversation around all things Apple. But their unassailable reign may not be entirely assured in the long-term. The release of the new Samsung Galaxy and the acquisition of Motorola by Google may provide the first real competition to their grip on the market.

Both Samsung and Motorola have a ways to go to drive momentum in the social media landscape; the Engaged Consumer Index displayed this ranking,

Click image to enlarge

But Samsung’s tie-in with the London Olympics is getting some attention and consumer perception may also be contributing  to expectations for a battle:

  • http://twitter.com/#!/JetSetterRyan/status/199177448175304708
  • http://twitter.com/#!/SezzhooTech/status/199460592006856705

We’ll continue to analyze social data for predictive insights  around purchase intent and active shopping to track how Samsung’s market efforts are influencing consumer behavior. We’re expecting that if there is a shift in market presence,  the trend will emerge in the social data first.

Phones Influence Social Discussion About Carriers

AT&T continues to be strongly associated with the iPhone brand. And the ranking in each of the key social indicators reinforces that analysis:

Click image to enlarge

The top three players (AT&T, Sprint & Verizon) trade places in in Affinity, Favorite and Unfavorable but Boost, a less familiar brand, emerges in the Active Shopper and Purchase Language categories.  Their placement may reflect recent a new announcement around making 4G WiMax phones from last year available for purchase as part of a pre-pay plan

Click image to enlarge

This will be another trend we’ll continue to monitor to see if the availability of more sophisticated handsets influences consumers expression of purchase intent or shopping behavior.

There’s Always Be More To Say

Obviously, there are big changes happening in the mobile space: the recent acquisition of Instagram by Facebook, Google’s purchase of Motorola and T-Mobile’s rebranding ads highlight the dynamic nature of this space.  The social aspects will continue to influence both phone adoption and technology enhancements as phone are used for purposes that rely more heavily on a social component, like gaming, sharing photos and music.

TAGGED: mobile
Jennifer Roberts May 9, 2012
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai in automotive industry
AI Is Changing the Automotive Industry Forever
Artificial Intelligence
SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

machine learning and mobile UI design
Machine Learning

Using Machine Learning For Optimal Mobile UI Design

10 Min Read
alternative to mobile communications
Cloud ComputingExclusiveIT

Is Cloud Communication A Good Alternative To Mobile Communications?

6 Min Read

What Adobe Has to Say About the Mobile App Market

6 Min Read

Meeting the Business Technology Needs of Midsized Companies

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?