Social media marketers need to use the best big data tools and know what to track if they want to be successful.
![Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]](https://www.smartdatacollective.com/wp-content/uploads/2017/07/airline-loyalty-520x260.jpg)
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…
The Timbit Story Once upon a time, I brought a box of Timbits to work to share with my research…
It is worth looking at what having our lives "digitalized" means since all of the information currently generated from usage…
If you know me, you know I’m a very visual person. I learn by watching, I enjoy pictures so much…
Here’s how it goes down. An executive decides that his company needs a “social media strategy.” Along the way someone,…
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
