Using AI to Automate Marketing Processes Using Salesforce Tools
Artificial intelligence has become incredibly important in the field of marketing. The…
Deciphering Value Points Of Salesforce Einstein Analytics With Big Data
We have written extensively about the benefits of big data in marketing.…
Salesforce.com Is Full of Surprises
Anyone who follows Salesforce.com is used to surprises, but over the last…
Salesforce Fills Out the “Marketing Cloud”
Salesforce.com announced its intent to acquire email marketing and marketing automation vendor…
Web Tracking and Analytics Data in Salesforce: Why They’re Necessary
If you are doing online marketing and using Salesforce, chances are there…
What the Launch of Social.com Shows Us
Yesterday Salesforce announced the launch of Social.com – a social advertising solution…
Tracking Google Adwords Results in Salesforce: A How-To Guide
This post explores a simple way to see Google Adwords results inside…
Tracking Adwords Conversions in Salesforce: 6 Challenges
With the impending “end-of-life” of Salesforce for Google Adwords, I thought I’d…