If you are doing online marketing and using Salesforce, chances are there is some important information missing from your Salesforce…
Yesterday Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 (R6) and…
This post explores a simple way to see Google Adwords results inside of Salesforce, using Google Analytics Campaign tags. To…
With the impending “end-of-life” of Salesforce for Google Adwords, I thought I’d dive a bit deeper into some of the…
I recently attended the annual Informatica analyst summit to get the latest on that company’s strategy and plans. The data integration…
It has never been easy to piece together best-of-breed solutions in the On-Premise environment. When one considers all the variables…
We’ve talked about the general philosophy of centralizing data in Salesforce, and the advantages and challenges of making your CRM…
I was at the Salesforce.com Dreamforce conference this week to hear about the latest advancements from the cloud computing software giant. I was…
Late last month Silicon Valley legend, Roger Sippl, launched Connection Cloud via his new start-up, Elastic Intelligence. You might remember…
Welcome Mary Wardley with this guest post. Mary is IDC's vice president of CRM and Applications research in my Software Business…
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
