Big Data
509 views

Apple and Motorola Re-Visit Old Values in New Ads

RobertPassikoff - July 18, 2013

Fifty years ago the phrase, “Made in the USA,” had nationalistic and quality-assurance resonance for Americans. Then came the “Global…

Analytics
471 views

How Google Uses R to Make Online Advertising More Effective

DavidMSmith - August 4, 2011

At JSM 2011 today, three Google employees (amongst the more than 20 Google delegates there) gave a little insight into…

Business Intelligence
547 views

Discovering Analytics – A Revelation or Slow Investigation?

GaryCokins - June 4, 2009

In a May 31, 2009 article in the business section of the New York Times about techniques to evaluate the…

Data Mining
558 views

Dawn of a new era: On-site – Off-site Integrated Marketing

AkinArikan - April 8, 2009

While it isn’t yet quite the online-offline integration that is my pet peeve, a new era of web marketing and…

Data Mining
671 views

Something Jeff Jarvis and I Agree On

Daniel Tunkelang - April 7, 2009

Recently I had a bit of a spat with Jeff Jarvis over how he characterizes Google’s transparency. Jarvis has positioned…

Business Intelligence
827 views

Ad Industry Groups Begin New Anti-Regulatory Campaigns

CariBirkner - March 23, 2009

It appears the IAB may be preparing to make the case for less regulation in online advertising. According to a new MediaPost…

Predictive Analytics
526 views

PAW Analyzing and predicting user satisfaction with sponsored search

JamesTaylor - February 20, 2009

Live from Predictive Analytics WorldSugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce…