Analytics
768 views

Unintended Effects of Adblockers

briggpatten - January 18, 2016

Nothing of quality in life is free. Most would agree with this statement. When it comes to the Internet, we…

How Organisations Should Deal With the Big Data Knowledge Gap of Consumers
Big Data
850 views
Big Data
850 views

How Organisations Should Deal With the Big Data Knowledge Gap of Consumers

Datafloq - March 11, 2014

Today there was a lot of rumour in The Netherlands because Dutch Bank ING is considering selling insights from data…

Big Data
570 views

Apple and Motorola Re-Visit Old Values in New Ads

RobertPassikoff - July 18, 2013

Fifty years ago the phrase, “Made in the USA,” had nationalistic and quality-assurance resonance for Americans. Then came the “Global…

Analytics
532 views

How Google Uses R to Make Online Advertising More Effective

DavidMSmith - August 4, 2011

At JSM 2011 today, three Google employees (amongst the more than 20 Google delegates there) gave a little insight into…

Business Intelligence
604 views

Discovering Analytics – A Revelation or Slow Investigation?

GaryCokins - June 4, 2009

In a May 31, 2009 article in the business section of the New York Times about techniques to evaluate the…

Data Mining
614 views

Dawn of a new era: On-site – Off-site Integrated Marketing

AkinArikan - April 8, 2009

While it isn’t yet quite the online-offline integration that is my pet peeve, a new era of web marketing and…

Data Mining
735 views

Something Jeff Jarvis and I Agree On

Daniel Tunkelang - April 7, 2009

Recently I had a bit of a spat with Jeff Jarvis over how he characterizes Google’s transparency. Jarvis has positioned…

Business Intelligence
901 views

Ad Industry Groups Begin New Anti-Regulatory Campaigns

CariBirkner - March 23, 2009

It appears the IAB may be preparing to make the case for less regulation in online advertising. According to a new MediaPost…

Predictive Analytics
576 views

PAW Analyzing and predicting user satisfaction with sponsored search

JamesTaylor - February 20, 2009

Live from Predictive Analytics WorldSugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce…