AI will have a tremendous impact on the healthcare industry. But its role is still yet to be seen.
The WAA renamed itself to DAA (which was announced at eMetrics in San Francisco last Monday) to reflect the reality of how the profession/industry has grown…
The previous post had concrete recommendations for proving the ROI of behavioral targeting. Several smart comments were left by readers that brought together a pretty clear picture.…
It is often said that building (or proving) the business case for (site-side) behavioral targeting has been a lot harder than justifying an investment in more straight…
Social CRM has just gone from being a buzz word to being an official software solutions category: Gartner has released their Magic Quadrant for Social CRM! On…
Ever since the brilliant Nerd-Geek-Dork Venn diagram below started zipping all over blogs in Sept 2009, I have been waiting for genius to strike me so that…
For all that buzz around Amazon’s sophisticated analytics and its targeted book recommendations, it is worth asking in Kevin Hillstrom’s priceless, heretic style: Is it just hype…
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.)The previous post examined a B2B example…
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.)Believe it or not, one of the…
If you liked the previous post, then you will love this. Well, only if like me you live in the SF Bay Area, that is. Friends of…
