Artificial Intelligence and Healthcare: What You Need to Know
Artificial intelligence technology has been around since the 1950s, and has been…
To Test or to Target? Where to start for best ROI?
The previous post had concrete recommendations for proving the ROI of behavioral…
Building the Business Case for Behavioral Targeting
It is often said that building (or proving) the business case for…
Q&A with Radian6′s Lauren Vargas from our Recent Webinar
Social CRM has just gone from being a buzz word to being…
The Nerd-Geek Venn Diagram Applied to Analytics
Ever since the brilliant Nerd-Geek-Dork Venn diagram below started zipping all over…
Is Amazon really that cool as we keep saying?
For all that buzz around Amazon’s sophisticated analytics and its targeted book…
Online to Offline conversion – A real estate web site
(This post is part of a series on the state of multichannel…
Online to Offline Conversions
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April 23, Santa Clara: Managing Integrated Marketing
If you liked the previous post, then you will love this. Well,…