Uncategorized
609 views

Want 60 Million Customers? Here’s How Netflix Does It

RobertPassikoff - April 20, 2015

Netflix posted a 24% sales gain with a subscriber base of over 60 million users Wednesday, with attendant revenue growth just shy of last quarter’s 26%. Some…

Uncategorized
584 views

Binge Viewing and Skinny Bundles: What’s a Provider to Do?

RobertPassikoff - March 26, 2015

Commercial ratings for broadcast and cable networks were down about -12% each YOY. That’s the 5th month in a row. On the other side of the equation,…

Uncategorized
518 views

Brand Keys Metrics Predicts World’s No. 1 Smartphone: How About Watch?

RobertPassikoff - March 13, 2015

 For years we’ve written how emotional engagement and loyalty metrics were “leading indicators,” that is to say, they w  For years we’ve written how emotional engagement and…

Uncategorized
534 views

For Rent: Lots Of Space (Not Digital)

RobertPassikoff - March 12, 2014

It was Andrew Carnegie who advised, “Invest in land. They’re not making any more of it!” Of course those were simpler times. Steel mills, railroads, libraries. They…

Uncategorized
465 views

Are Phablets Finally Here?

RobertPassikoff - March 6, 2014

     Five years ago, while examining leading-indicator values and expectations in our annual Customer Loyalty Engagement Index in the then-nascent “tablet” category, we noticed that consumer values…

Jobs
515 views

BlackBerry Brand Re-Boots CEO

RobertPassikoff - November 6, 2013

 

Big Data
503 views

Apple and Motorola Re-Visit Old Values in New Ads

RobertPassikoff - July 18, 2013

Fifty years ago the phrase, “Made in the USA,” had nationalistic and quality-assurance resonance for Americans. Then came the “Global Marketplace” and here we are. But recently…

Analytics
479 views

Which Brands Are Most Patriotic?

RobertPassikoff - July 3, 2013

   With July 4th soon upon us, many marketers are readying to wrap their brands in the American flag and cue the marching bands. As part of…

Inside Companies
435 views

Are Video Streams Overflowing, And Will You Pay For It?

RobertPassikoff - May 15, 2013

With technology and all, and with everything going mobile, it’s hard to keep up with currents in the video streams. Some platforms were created for user-based postings.…

Hardware
700 views

Willow Glass: Go Ahead, Fold Your Tablet in Half

RobertPassikoff - April 7, 2013

Corning – the "glass company" that came up with the telescope mirror for the Palomar Observatory, lighter and tougher windshields, and with Gorilla Glass for the first…