Optimizing Your Content for Your Target Audience
As you get more and more immersed in writing and publishing content for business, you need to take your target…
Social Analytics for PR Agencies
Last week I attended a Social Media 101 event that was sponsored by the Chartered Institute of Public Relations (CIPR)…
Is Analytics “Different”?: 2 Lessons in Sales from The Mayflower Madam
Sydney Biddle Barrows is an expert in marketing luxury services. She consults for plastic surgeons, salons, retailers and others. Her…
Guest Blog: Data 2.0 Conference Report
Note: This post was written by Scott Nicholson, a Senior Data Scientist at LinkedIn. Scott is data and modeling…
IT + Marketing: Innovation Through Collaboration in B2B Software Companies
I’ve read a lot of articles and posts that have discussed various aspects of the uneasy relationship (in many cases)…
Engaging Customers on Facebook
In preparing for a webinar this week with Lithium Technologies on Facebook and your brand, I spent a bit of…
IBM Introduces “Smarter Commerce”
Today IBM announced a new initiative called "Smarter Commerce" that ties together $2.5 Billion in acquisitions, organic software assets and…
Are You Enchanting? A Book Review
What Next Gen Researchers can learn from Guy Kawasaki Even though I get several requests, I hardly ever promote books…
Live Interview – Transparency in Research Offshoring
A Candid Discussion on Offshoring Transparency - Foundation for Transparency in Offshoring Interview with MRGA Radio Since the FTO (Foundation…
Interview: Don Springer, CEO of Collective Intellect, on Integrated Social Business & the Future of Social Media Metrics
This week as part of our executive series, I talked with CEO and one of the original founders of Collective…
