Top 10 Ways to Apply Predictive Analytics in the Insurance Industry — and Your Industry?
Actuaries are experts at using mathematics to forecast risk at a human biological level. CAN is the expert at using…
Data Collection: Get All Your Customers to Sign Up for Your Digital Campaigns
I sometimes put people on the spot by asking them why I should sign up for their email campaigns, the…
Online Business Model Innovation
The Internet is enabling some very innovative and creative twists on traditional business models. Back in the day (you know,…
Five Subscription Page Absolutes: Ask for the Right Information
It seems basic, but sometimes we forget what should be done when signing people up for our emails. Here are…
Predictive Analytics World New York City Conference Announces Speaker Line-Up
New York City, NY – Predictive Analytics World, the business-focused event for predictive analytics professionals, managers and commercial practitioners, today…
How to Transform Marketing with Analytics
How to transform your marketing with analytics Companies need to develop a loyal customer base and market effectively to them.…
Transforming Your Business with Analytics – a Series
I want to share with you the collective wisdom of over 50 companies that have transformed their business using analytics.…
What Is a Klout Score and Why it Is Important
The Klout score is a metric of your total influence online. The higher your Klout score, the larger and more…
Referrals vs Recommendations vs Reviews
I’m in the process of buying a house. So I asked my friends and posted on Twitter for referrals to…
Use of Analytics in Business Verticals
In the last posts we saw how Analytics has become mainstream & how it is different from the Business Intelligence. Let…
