By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    football analytics
    The Role of Data Analytics in Football Performance
    9 Min Read
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: IBM Introduces “Smarter Commerce”
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Social Data > IBM Introduces “Smarter Commerce”
AnalyticsMarketingSocial Data

IBM Introduces “Smarter Commerce”

mfauscette
Last updated: 2011/03/14 at 7:06 PM
mfauscette
4 Min Read
SHARE

Today IBM announced a new initiative called “Smarter Commerce” that ties together $2.5 Billion in acquisitions, organic software assets and a new Global Services practice of over 1000 consultants to capitalize on what IDC is calling commerce 2.0.

Today IBM announced a new initiative called “Smarter Commerce” that ties together $2.5 Billion in acquisitions, organic software assets and a new Global Services practice of over 1000 consultants to capitalize on what IDC is calling commerce 2.0. A few weeks ago at IBM Lotusphere I had a chance to chat with a few IBM execs about how the overarching Smarter Planet initiative provides an umbrella for a few new projects including its social business push and now this push into a new experience based approach to commerce.

Several technologies are converging to change the way companies approach commerce in both business to consumer (B2C) and business to business (B2B). Customer expectations have also changed because of the spread of the social web and the growing understanding that customers have much of the power and leverage in their relationship with a company. The boundaries between online and brick and mortar are blurring as the mobile device and the social web become integrated into the shopping experience. Mobile payment technologies like Near Field Communications (NFC) are becoming more available, bar code and QR code scanning can provide in store research and price comparison through the mobile web and customers turn to trust filtered networks for shopping advice over company controlled channels.

IBM is looking to enable this new converged commerce experience through its new Smarter Commerce offering. Combining Sterling Commerce, Coremetrics and Unica last year with previous acquisitions like SPSS, Cognos and other internal software assets, IBM has assembled a suite of products that address the entire buy-sell-market process. The new offering provides a people-centric approach to commerce across all channels that is built to leverage socialytics for customer insight to drive actions and increase customer loyalty, optimize customer and partner interactions across extended value chains and utilize the social web to better engage customers and partners. Customers increasingly have higher expectations for shopping experience, IBM is building a suite that could provide a consistent experience across the Internet, mobile device, brick and mortar stores and even the support center. Heighten customer expectations are pushing businesses to reevaluate their approach to commerce and technologies like social, mobile, and cloud are providing businesses with many opportunities to build unique and rich new commerce platforms.

More Read

football analytics

The Role of Data Analytics in Football Performance

Data Analytics Helps Marketers Make the Most of Instagram Stories
What to Know Before Recruiting an Analyst to Handle Company Data
AI-Based Analytics Are Changing the Future of Credit Cards
AI In Marketing: Is It Worth the Hype?

IBM isn’t alone in this market though, Oracle has also assembled an impressive commerce portfolio. Last year it added significant capabilities through the acquisition of ATG for its omni-channel commerce platform to already robust capabilities that came through previous retail acquisitions like 360Commerce and Retek. This Commerce 2.0 market should be a hot one over the next few years as companies look to deploy rich customer experience platforms to meet the growing voice of the social customer. Hot markets lead to hot competition so look for a competing offering from Oracle and also other large software vendors like Microsoft and SAP. 

Tags: commerce, eCommerce, mobile, SCRM, social business, socbiz, Internet, B2B, B2C, web 2.0

mfauscette March 14, 2011
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Shutterstock Licensed Photo - 1051059293 | Rawpixel.com
QR Codes Leverage the Benefits of Big Data in Education
Big Data
football analytics
The Role of Data Analytics in Football Performance
Analytics Big Data Exclusive
smart home data
7 Mind-Blowing Ways Smart Homes Use Data to Save Your Money
Big Data
ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

football analytics
AnalyticsBig DataExclusive

The Role of Data Analytics in Football Performance

9 Min Read
data Analytics instagram stories
Analytics

Data Analytics Helps Marketers Make the Most of Instagram Stories

15 Min Read
analyst,women,looking,at,kpi,data,on,computer,screen
Analytics

What to Know Before Recruiting an Analyst to Handle Company Data

6 Min Read
AI analytics
AnalyticsArtificial IntelligenceExclusive

AI-Based Analytics Are Changing the Future of Credit Cards

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?