Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Data Collection: Get All Your Customers to Sign Up for Your Digital Campaigns
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Best Practices > Data Collection: Get All Your Customers to Sign Up for Your Digital Campaigns
Best PracticesData MiningMarket ResearchMarketing

Data Collection: Get All Your Customers to Sign Up for Your Digital Campaigns

SundeepKapur1
SundeepKapur1
2 Min Read
SHARE

I sometimes put people on the spot by asking them why I should sign up for their email campaigns, the most popular response is… “ummh”

More Read

The IT-ization of Consumers
Come to the Enterprise Decision Management Summit in 2009
10 Simple Rules for Creating a Good Data Management Plan
Trillion Triple Semantic Database
How Audience Marketing Allows for Better Analytics of Brand Reputation

To combat the Ummh-factor, you should list five of your own reasons why someone should sign up for your email program. Ask people who work for your company to provide you with reasons, intercept a couple of customers and ask them why they would like to receive emails from you. Now list all these reasons and come up with conversational ways of saying it.

Providing no answer is bad, providing a canned response is worse – having an “ummh…” here and there won’t hurt you. Here are some good core reasons:

  1. Be the first to know,
  2. Useful information, fabulous offers
  3. Personalized to your preferences
  4. Delivered immediately
  5. Because we care about the environment

Keep the reasons listed so your front-line people can easily access; this conveys the importance of collecting emails through all channels and makes them feel important. To introduce the concept, provide scripts/ excerpts from conversations:

  • “Miss Smith, the stickers you just ordered are really cute. Have you seen the new puppy stickers? They’re just great – let me send it over to you. What is your email please?”
  • “Miss Smith, the muffin mix that you ordered is all set. Did you see the newsletter article that our chef had about this mix a couple weeks ago? Let me send it over to you, what’s your email please?”
  • Start off by reading part of the instructions – stop after two lines and say “How about I email this document over to you, and I can walk you through the instructions. What is your email please?”

Make all your channels interactive, and make it conversational. People are beginning to accept email as a natural means of communication. Do it well, and you will excel. I would love to get your favorite reasons why someone should sign up for email.

TAGGED:data collection
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

How Your Business Can Use Online Surveys to Gather Insights
Big DataData CollectionExclusive

How Your Business Can Use Online Surveys to Gather Insights

8 Min Read
Human Centered Design
Big DataData ManagementData QualityData Warehousing

How Human Centered Design and Big Data Are Merging in 2017

5 Min Read
web data collection strategy
Data Collection

How Unrivaled AI & ML Powered Solutions Are Revolutionizing Web Data Gathering Industry

9 Min Read
Data ManagementPolicy and Governance

Government Agencies Are Gaining New Data Collection Tools in 2018

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?