By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Gamification and Social Gaming
Share
Notification Show More
Latest News
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence
How Big Data Is Transforming the Maritime Industry
How Big Data Is Transforming the Maritime Industry
Big Data
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Culture/Leadership > Gamification and Social Gaming
Culture/LeadershipMarket ResearchMarketingSocial Data

Gamification and Social Gaming

Editor SDC
Last updated: 2011/06/13 at 11:54 AM
Editor SDC
4 Min Read
SHARE

Gamification and social gaming are two trends that are taking social network communities to an entirely new level.  Although very different animals, the growing popularity and fast-moving industry is catching the eyes of both investors and the technology-savvy public.  As recently as this week, RIM acquired Scoreloop and is pushing to get into the mobile social gaming network.

Gamification and social gaming are two trends that are taking social network communities to an entirely new level.  Although very different animals, the growing popularity and fast-moving industry is catching the eyes of both investors and the technology-savvy public.  As recently as this week, RIM acquired Scoreloop and is pushing to get into the mobile social gaming network.  Why?  The possibility to be a part of another LinkedIn IPO in the games industry makes the possibly substantial return on investment very alluring. Even the most financially-shy investor is watching to see what happens (See Up Next for Tech IPO’s: Social Gaming).

First of all, what are the key differences between gamification and social gaming?  Why are investors ready to jump into the already heavily-crowded gaming industry? Gamification is a consumer-oriented, reward-based gaming system that can be ported into a customer engagement strategy.  There’s the ability to lure a consumer, through a reward, status or leader board and insert prizing, brand messaging and ultimately a sale on a product.  Current examples are My Star Bucks Rewards or icokerewards . By buying the product you get to play against other consumers. The beauty of this platform has almost unlimited geographic restrictions.  I can buy a Coca-Cola in Canada, and compete with individuals in Europe.

Social gaming, on the other hand, is about the user experience and competition. Take Farmville for example. You must have a Facebook account in order to be able to play, and can request, compete and socialize with friends to grow your status.  Social gaming is also heavily app-driven, with most social based games available on your smartphone.  Consider how often you may find yourself commuting to work, or waiting for someone, and automatically log onto your phone and start playing a game.  It’s become a second nature reaction, and one that start-ups are hoping to catch the interest of investors.

More Read

openAI

OpenAI and Dota 2 Change the Face of Gaming Forever

Zynga: A Big Data Company Masquerading as a Gaming Company
Overview of Angry Birds Monetization and Brand Strategy from Casual Connect Kyiv 2011
Game Analytics: Platform Trends, Monetization and Player Value in Social Games
What does it take to succeed in Social Games?

Console games as a whole are starting to flatline.  Even Call of Duty: Black Ops, which hit record sales upon release, has slowed significantly, with interest turning more and more towards online, social and incentive-based game experiences. Strong game titles and potentially repetitive story lines are starting to lose the interest of the gaming community.  With the prospect of Zynga Preparing to File for IPO [REPORT], the gaming industry is about to take a new step with investors salivating to get a piece of the action.

The beauty of social gaming and gamification alike is that the demographic is no longer narrow or typical of the gaming community. Both women and men, in multiple age groups are participating by downloading and engaging in activities in both styles of game play. The average age for participation is also widening, with children in the United States as young as two playing (see Kids Online Game Moshi Monsters Hits 50 Million Registered Users).

This coupled with mobile access is looking to be one of the largest trends in social media for 2011.

TAGGED: gaming development, social gaming
Editor SDC June 13, 2011
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

openAI
Artificial IntelligenceExclusive

OpenAI and Dota 2 Change the Face of Gaming Forever

5 Min Read

Zynga: A Big Data Company Masquerading as a Gaming Company

5 Min Read

Overview of Angry Birds Monetization and Brand Strategy from Casual Connect Kyiv 2011

7 Min Read

Game Analytics: Platform Trends, Monetization and Player Value in Social Games

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?