How Data Is Helping Sports Teams Increase ROI, Even in Off-Season
CUSTOMER DATA DRIVES 5X ROI IN TICKET SALES IN LESS THAN A WEEK & OPENS UP NEW OFF-SEASON REVENUE OPPORTUNITIES…
Big Data for SMEs
Big or SmallI can see a large number of advantages for SME's in using big data technology on small and…
Why Projects Fail: The Biggest Pitfalls You Can Easily Avoid
A project can fail for any number of reasons — some of which are in your control, some of which…
5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty
USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…
4 Considerations When Choosing a Hadoop Distribution
Choosing the right Hadoop distribution can be a tricky process. Many businesses looking to adopt Hadoop in their data infrastructure…
10 Reasons Why Now Is the Time to Get into Big Data
With each year that goes by, more and more business are beginning to reap the benefits that come from getting…
When Big Hearts Meet Big Data: 6 Nonprofits Using Data to Change the World
When people think of big data, they often think of machines, robots and things that might be generally impersonal. But…
Using Recommendation Engines to Reduce Subscription Service Churn
Recommendation engines are the digital version of the pot of gold at the end of the Big Data rainbow. Imagine…
Redefining Loyalty Programs with Big Data and Hadoop
Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
What Angry Birds Can Teach Us About Analytics
The past couple of years, my kids participated in The Hour Of Code. If you haven’t heard about the initiative,…
