Data, Data, Data: Communicating Successfully in the Deluge

September 1, 2015
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Good marketing is effective communication. You’re letting people know what you do, what you make, in a way that makes sense to them, feels vital, maintains their attention. Now that big data is in the mix, there’s potential for a ton of noise. The business best able to cull what’s vital from the deluge of data, turn it into information and communicate it loud and clear will ride the landslide of data to success.(more…)