What is a good classification accuracy in data mining?
What a good question! Or what a bad question should I say. In fact, this question is not a good…
Use Cases: For Mobile, Email, & Social Media
A use case allows you to write down a script on how you can communicate. You have the consumers mobile…
Don’t rely on your staff’s ability to do math
I often tell folks that one of the benefits of decision management is that it enables analytic decision making –…
Enterprise 2.0 and Collaboration: Come on, HR!
I recently read Jacob Morgan’s excellent post, Does Collaboration Impact Business Performance? Morgan reviews an updated Frost and Sullivan report…
Seven Ways to Rejuvenate Your Marketing Database
A visit to so many marketers shows people poring over paper reports, having meetings about the validity of the reports,…
Does Collaboration Impact Business Performance?
Recently I highlighted and reviewed a report by Frost & Sullivan which talked about the impact of collaboration on overall…
Persuasion in simple terms
Partly to give the Berlin conference with its very informative sessions and presentations a lighter note, partly because we are…
Retail’s Growing Requirements
Globalization of business means more complexity and retail is a perfect example of this. Given the old adage that retailing…
The Next Wave of Technologies
In which Jill knees new technologies in the groin and watches as they rally in spite of it all. When…
BI’s Place in Sustainability Reporting
As some of you already know, I’m quite interested in the linkage between corporate sustainability, also known as corporate…
