By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Seven Ways to Rejuvenate Your Marketing Database
Share
Notification Show More
Latest News
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Seven Ways to Rejuvenate Your Marketing Database
CRMData Warehousing

Seven Ways to Rejuvenate Your Marketing Database

SundeepKapur1
Last updated: 2010/04/08 at 11:23 AM
SundeepKapur1
5 Min Read
SHARE


A visit to so many marketers shows people poring over paper reports, having meetings about the validity of the reports, and decisions being made without all the data. Here are seven things to consider doing to rejuvenate your marketing database.

1 – Create a Roadmap – You know where you are and what you can do today. Start by listing where you would like to be and start coming up with small steps in between.

2 – Focus on the Business Needs – Put forth a list of those who use your database and ask them about what information they need and how they want to use the information. In the world of use cases, this means you are listing the actors (users) and asking them to list their use cases (tasks) on how they would use the marketing database.

3 – Find the Gaps – You will find that you are missing information, have duplicate information, take too long to update information, or it is really hard to find the information. Additionally, users may not be able to find the information in different places compatible with each other. You consequently need to highlight these gaps and start improving the quality of data (or put it on the roadmap).

More Read

CRM’s Have a Big Data Technical Debt Problem: Here’s How to Fix It

Top 10 Big Data CRM Tools To Increase Business Sales
Big Data Enabled CRM – Is It The Future Of CRM Software?
Big Data Leads To Startling Advances In Mortgage CRM Software
Call Center Analytics Move The Industry Into The 21st Century

4 – Design the Reports…



A visit to so many marketers shows people poring over paper reports, having meetings about the validity of the reports, and decisions being made without all the data. Here are seven things to consider doing to rejuvenate your marketing database.

1 – Create a Roadmap – You know where you are and what you can do today. Start by listing where you would like to be and start coming up with small steps in between.

2 – Focus on the Business Needs – Put forth a list of those who use your database and ask them about what information they need and how they want to use the information. In the world of use cases, this means you are listing the actors (users) and asking them to list their use cases (tasks) on how they would use the marketing database.

3 – Find the Gaps – You will find that you are missing information, have duplicate information, take too long to update information, or it is really hard to find the information. Additionally, users may not be able to find the information in different places compatible with each other. You consequently need to highlight these gaps and start improving the quality of data (or put it on the roadmap).

4 – Design the Reports – Do this first as people will want to see the information in a particular format. Once you start getting people sold on the look and feel of what the reports are, you will find them much more amenable to changes that might be required later.

5 – Educate the Users – Teach them how to use the database. I usually recommend a three step approach. I ask the users to write down specific use cases on what information they need from the system. Next I ask them to point it out in the reports (step 4). Once they have done that, I encourage them to click through to find the appropriate data. These three steps can now be captured as part of the user manual and should be kept available for online support as well.

6 – Make the Database Accessible – If people can access your database to get the reports that they desire – they are more likely to use it. From a performance perspective, limit the number of power users (users who can run any query) so as to not reduce the performance of your system. Pre-run popular reports so that the information is available to those that need it. Also, work with the power users to add to the repository of reports and keep evaluating (and removing) reports that are not used.

7 – Make Reports Mobile – Allow your key users to have access to summary reports on their mobile devices. This is power messaging at its best and it really helps to rejuvenate the utility of information and your marketing database.

Link to original post

TAGGED: crm, mobile crm
SundeepKapur1 April 8, 2010
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

CRM

CRM’s Have a Big Data Technical Debt Problem: Here’s How to Fix It

8 Min Read
Big Data

Top 10 Big Data CRM Tools To Increase Business Sales

9 Min Read
CRM and big data
Software

Big Data Enabled CRM – Is It The Future Of CRM Software?

7 Min Read
mortgage CRM software
Big DataCRMExclusive

Big Data Leads To Startling Advances In Mortgage CRM Software

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?