Three Golden Rules for Digital Messaging
Too often we get caught up in the cycle of messaging only to realize that we are slowly alienating some…
Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens…
Dreamforce 2011, the Recap
The multitude of clouds floating around on light poles, buses, and buildings in San Francisco are coming down and the…
Really Simple Statistics: What is Nominal Data?
Welcome to Really Simple Statistics (RSS). There are lots of places online where you can ponder over the minute details…
What IT Professionals Can Learn from Librarians
I never would have considered IT professionals and librarians kindred spirits if I hadn't interviewed Steven Zink, Ph.D., then the VP…
Market Research Bad Practice: If It Ain’t Illegal, It’s All Good
I’ve been to a number of market research conferences where the following argument has been raised in defense of methodologies…
Predictive Analytics in the Cloud Research on SmartData Collective
SmartData Collective and Decision Management Solutions are partnering to bring some exciting new research to the SmartData Collective community. A…
Five More Unconventional Uses of BI Software
Last week’s popular fantasy football post got us thinking about an older post and other non-traditional uses of BI. When this…
