What is the Biggest Challenge for Big Data?

Often I think about challenges that organizations face with “Big Data”.  While Big Data is a generic and over-used term, what I am really referring to is an organization’s ability to disseminate, understand and ultimately benefit from increasing volumes of data.  It is almost beyond question that in the future customers will be won/lost, competitive advantage will be gained/forfeited and businesses will succeed/fail based on their ability to leverage their data assets.

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