Mining for consumer behavior in Tweets
In the previous post we discussed the first steps necessary to understand what consumers write in their Tweets regarding their recent visit to a shopping Mall. In this post we will see how from this information Marketeers are able to understand spending p ...
Inside a Consumer’s Mind with Text Analytics
So far we have seen several examples on how Predictive Analytics applied in Social Media and Blog posts can help us suggest better strategies in Marketing, Branding, Sales and PR . This post is a walk-through example on how we can choose a concept, ex ...